Thursday 08 January 2009


	
    

      

        

          

            
          
  
          

            
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Google versus everyone else

            
In its short 10 years of existence, Google has become one of the biggest players in the new economy. With the Internet giant touching everything from mobile phones to mapping software, its empire is seemingly endless.

            

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                  Founded in 1998 by two US university students, the Google search engine has transformed into a multinational corporation with a market value of over 100 billion dollars. This year the company introduced the Internet Chrome browser, the cellphone platform Android, and Green Energy initiatives, marking important steps in its diversification. For now it continues to earn most of its revenue from on-line advertising. But that may soon change. 



Some fear that Google will lose sight of its core competency and purpose, organizing and collating the massive amount of information on the worldwide Web. But for the moment, it remains one of the most rapidly growing and influential new technology companies in the world.	
                  

                   

                  
                
                  
       
      
      

        

            

              
                
              
              

                
                  Google, the cellphone industry's newest player 
                Launched on October 22, the Google Phone is making its debut in the US mobile phone market. By incorporating its search engine technology to cellphones, Google has oriented its development strategy in a whole new direction. 

              

            

            

              
                
              
              

                
                  Google, the little start-up that grew up 
                From a tiny search engine to the massive company now present in most new tech sectors, Google’s success story is for many reasons. A history of this unique phenomenon.

              

            

            

              
                
              
              

                
                  It’s not always a hit at Google 
                Not everything the Internet giant has touched turns to gold. Sometimes, users have voted with their mouse and rejected a Google offering. But that’s the price of relentless experimentation.

              

            

            

              
                
              
              

                
                  Revving the search engine 
                The famous search engine that propelled Google to unrivalled leadership of the market employs some 2,000 engineers in Silicon Valley, California. Though struggling to find their niche in Google’s shadow, competitors remain undeterred. 

              

            
  
      


      
      

        
      
      
      



  
  



      
  
      
    	
      
      

      
      
      



      
            
            
      
            
            
 

      
            
      
 

      
      
     
      	

				

			

   




    

  
 
 

  
  

   
        

    

    
      
      

        

          

            

              
                

                  
                                                 
                    
                    
                    
                    
                    
                    
                  
                

              
            

          

        

      

      

  

  

    

    

  
  
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