Open

Coming up

Don't miss

Replay


LATEST SHOWS

AFRICA NEWS

Senegalese photographer's flashbacks to Africans throughout history

Read more

MEDIAWATCH

Hollande photographed with Julie Gayet on Elysée Palace balcony

Read more

REVISITED

Is Beirut still haunted by ghosts of the civil war?

Read more

THE WORLD THIS WEEK

Band Aid 30 - Hit or Miss? Bob Geldof in Hot Water over Ebola Single

Read more

THE WORLD THIS WEEK

Deal or No Deal with Iran? Home Stretch to Reach Historic Agreement

Read more

FRANCE IN FOCUS

Football scandals: The ugly side of the beautiful game

Read more

#THE 51%

Ending violence against women: The dangers of trial by Twitter

Read more

#TECH 24

Tech giants under scrutiny: The problem with Uber

Read more

FOCUS

Inside an Iranian nuclear research reactor

Read more

Culture

What's behind the fashion photo?

Video by FRANCE 24

Latest update : 2009-05-26

In fashion an advertisement may be made to look unlike an ad but to function instead by signals and visual references. One of advertising's biggest aims is to create an element of surprise. FRANCE 24 deciphers the symbols of fashion marketing.

Date created : 2008-05-01

COMMENT(S)