Don't miss




France 24 meets George Weah ahead of inauguration

Read more


Gymnast's fierce courtroom address

Read more


A whole new world: Trump anniversary special

Read more

#TECH 24

Will artificial intelligence ever surpass the human brain?

Read more


Aiding migrants in France: What are the legal implications?

Read more


The challenge of clearing Colombia of landmines

Read more


Video: Gambians reflect on first year of democracy

Read more


Pitti Uomo in Florence, the world's largest men's fashion showcase

Read more


Award-winning Filipino filmmaker Brillante Mendoza on keeping it real

Read more


Citroen to launch revamped icon

Video by FRANCE 24

Latest update : 2009-02-10

French auto maker Citroen is set to launch a new high-range line of cars, in a revival of its classic and popular 1950s DS model. Between 1955 and 1975 Citroen built 1.46 million DS cars, known for their pneumatic suspension and sleek design.

AFP - French auto maker Citroen said Thursday it was set to launch a new high-range line of cars, in a rebranding which reports said will revive the classic image of its popular DS model from the 1950s.
Citroen plans to unveil on Thursday "a new identity, a new line of products and a new relationship with our customers," a spokeswoman said.
The financial daily Les Echos reported that the new line would include a relaunch of the DS saloon brand.
A Citroen spokeswoman confirmed that its plans involved the use of the name DS, but said this did not mean a revival of the DS design. She declined to give further details.
A source close to the matter said a prototype of the new line would be unveiled on Thursday.
Citroen built almost 1.46 million DS cars of various models between 1955 and 1975, impressing consumers with its pneumatic suspension and distinctive sleek design.
The new brand comes as auto makers worldwide are suffering severely from the global economic downturn, cutting jobs and production due to slumping sales.
Several other car makers have turned back the clock in recent years by bringing out revamped versions of classic models, such as the Volkswagen Beetle, the Fiat 500 and the Mini by BMW.
Automotive News Europe, citing industry sources, said the first model in the new Citroen line, the DS3, was expected to be available by early next year.

Date created : 2009-02-04