Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

Trump: Fake News And Unnamed Sources

Read more

THE WORLD THIS WEEK

Trump Administration, Trukey Crackdown, French Presidential Race (part 1)

Read more

THE WORLD THIS WEEK

Trump Administration, Trukey Crackdown, French Presidential Race (part 2)

Read more

FRANCE IN FOCUS

Aux Champs-Elysées: The story behind France's most famous avenue

Read more

#TECH 24

Foosball gets its own social network

Read more

YOU ARE HERE

Inlays and veneers: The art of French cabinetmaking

Read more

PEOPLE & PROFIT

How should companies respond to a Trump Twitter attack?

Read more

#THE 51%

Trump abortion funding ban: Europe tries to fill the breach

Read more

REPORTERS

Video: India’s Kuki people, possible descendants of one of Israel's lost tribes

Read more

France

Citroen to launch revamped icon

Video by FRANCE 24

Latest update : 2009-02-10

French auto maker Citroen is set to launch a new high-range line of cars, in a revival of its classic and popular 1950s DS model. Between 1955 and 1975 Citroen built 1.46 million DS cars, known for their pneumatic suspension and sleek design.

AFP - French auto maker Citroen said Thursday it was set to launch a new high-range line of cars, in a rebranding which reports said will revive the classic image of its popular DS model from the 1950s.
  
Citroen plans to unveil on Thursday "a new identity, a new line of products and a new relationship with our customers," a spokeswoman said.
  
The financial daily Les Echos reported that the new line would include a relaunch of the DS saloon brand.
  
A Citroen spokeswoman confirmed that its plans involved the use of the name DS, but said this did not mean a revival of the DS design. She declined to give further details.
  
A source close to the matter said a prototype of the new line would be unveiled on Thursday.
  
Citroen built almost 1.46 million DS cars of various models between 1955 and 1975, impressing consumers with its pneumatic suspension and distinctive sleek design.
  
The new brand comes as auto makers worldwide are suffering severely from the global economic downturn, cutting jobs and production due to slumping sales.
  
Several other car makers have turned back the clock in recent years by bringing out revamped versions of classic models, such as the Volkswagen Beetle, the Fiat 500 and the Mini by BMW.
  
Automotive News Europe, citing industry sources, said the first model in the new Citroen line, the DS3, was expected to be available by early next year.

Date created : 2009-02-04

COMMENT(S)