Don't miss

Replay


LATEST SHOWS

FOCUS

Russia after Nemtsov: A dying opposition

Read more

EYE ON AFRICA

Boko Haram crisis: Chadian President calls on militants' leader to surrender

Read more

BUSINESS DAILY

Europe on the road to recovery

Read more

YOU ARE HERE

The secrets of fashion design

Read more

MEDIAWATCH

Facebook versus French courts

Read more

DEBATE

Coughing dragon? China's growth slows amid credit crunch fears (part 2)

Read more

DEBATE

Coughing dragon? China's growth slows amid credit crunch fears (part 1)

Read more

THE BUSINESS INTERVIEW

2018 'will mark end of banking secrecy in Switzerland': OECD tax chief

Read more

THE INTERVIEW

Liberia's president slams Boko Haram's use of female bombers

Read more

France

Citroen to launch revamped icon

Video by FRANCE 24

Latest update : 2009-02-10

French auto maker Citroen is set to launch a new high-range line of cars, in a revival of its classic and popular 1950s DS model. Between 1955 and 1975 Citroen built 1.46 million DS cars, known for their pneumatic suspension and sleek design.

AFP - French auto maker Citroen said Thursday it was set to launch a new high-range line of cars, in a rebranding which reports said will revive the classic image of its popular DS model from the 1950s.
  
Citroen plans to unveil on Thursday "a new identity, a new line of products and a new relationship with our customers," a spokeswoman said.
  
The financial daily Les Echos reported that the new line would include a relaunch of the DS saloon brand.
  
A Citroen spokeswoman confirmed that its plans involved the use of the name DS, but said this did not mean a revival of the DS design. She declined to give further details.
  
A source close to the matter said a prototype of the new line would be unveiled on Thursday.
  
Citroen built almost 1.46 million DS cars of various models between 1955 and 1975, impressing consumers with its pneumatic suspension and distinctive sleek design.
  
The new brand comes as auto makers worldwide are suffering severely from the global economic downturn, cutting jobs and production due to slumping sales.
  
Several other car makers have turned back the clock in recent years by bringing out revamped versions of classic models, such as the Volkswagen Beetle, the Fiat 500 and the Mini by BMW.
  
Automotive News Europe, citing industry sources, said the first model in the new Citroen line, the DS3, was expected to be available by early next year.

Date created : 2009-02-04

COMMENT(S)