French carmaker Citroen has unveiled a prototype, the DS Inside (photo), which will be the basis for the first of three models to carry the iconic 'DS' brand. Yet none of the new vehicles will share the sleek design of the celebrated 1950s saloon.
AFP - France's Citroen said Thursday it would bring back its iconic DS brand name next year for a new range of high-end cars that will share the name, but not the design, of its famous saloon from the 1950s.
"We will launch the new DS range with three products: the first will arrive at the beginning of next year and the two others in the years after," said marketing director Xavier Chardon.
The three models will be called DS3, DS4 and DS5.
A compact prototype called the DS Inside which will be the basis for the future DS3 was shown to the press on Thursday and had little resemblance with the sumptuous DS of the 1950s which was nicknamed the "Goddess."
Citroen built almost 1.46 million DS cars of various models between 1955 and 1975, impressing consumers with its pneumatic suspension and distinctive sleek design.
The new brand comes as auto makers worldwide are suffering severely from the global economic downturn, cutting jobs and production due to slumping sales.
Several other car makers have turned back the clock in recent years by bringing out revamped versions of classic models, such as the Volkswagen Beetle, the Fiat 500 and the Mini by BMW.
Automotive News Europe, citing industry sources, said the first model in the new Citroen line, the DS3, was expected to be available by early next year.
Date created : 2009-02-06