Open

Coming up

Don't miss

Replay


LATEST SHOWS

FASHION

Paris, Haute Couture Fall/Winter 2014-2015.

Read more

REPORTERS

Exclusive: an unlikely victim of the 'War on Terror'

Read more

AFRICA NEWS

2014-07-11 21:47 AFRICA NEWS

Read more

MEDIAWATCH

Finally, a good use for new app "Yo"

Read more

THE WORLD THIS WEEK

The World This Week - 11 July 2014 (part 2)

Read more

THE WORLD THIS WEEK

The World This Week - 11 July 2014

Read more

#THE 51%

Sweden: A Feminist's Paradise?

Read more

FRANCE IN FOCUS

Politics: parties under pressure

Read more

FOCUS

In Burma, the rise of radical Buddhism

Read more

  • Israeli special forces attack Hamas base inside Gaza Strip

    Read more

  • Holland beat hosts Brazil 3-0 to finish third in World Cup

    Read more

  • Afghan presidential candidates agree to full vote audit, Kerry says

    Read more

  • France’s Kadri wins eighth stage at Tour de France

    Read more

  • Germany vs Argentina - history and genius clash in World Cup final

    Read more

  • Legal challenge to French mayor’s ban of Muslim hijab on beach

    Read more

  • Last of the Ramones, Tommy Ramone, dies aged 62

    Read more

  • Video: Outrage in wake of deadly Casablanca buildings collapse

    Read more

  • Iraqi forces ‘executed prisoners in reprisal’ for ISIS killings

    Read more

  • Ukraine promises retaliation after rebel assault

    Read more

  • Putin revives old Cuban flame and eyes Latin American minerals

    Read more

  • Amazon snubs French free delivery ban with one-cent charge

    Read more

  • Cleveland's NBA fans hail 'return of king' LeBron James

    Read more

  • Exclusive: an unlikely victim of the 'War on Terror'

    Read more

  • Magnitude 6.8 quake, small tsunami hit east Japan

    Read more

Facebook votes for network democracy

©

Latest update : 2009-02-27

Leading social networking website Facebook said on Thursday it wanted to give more power to its 175 million users to decide what to do with policies. The network dropped a controversial change to its terms of service last week.

AFP - Facebook is giving power to the people when it comes to deciding what to do with policies and products at the leading social networking website.
   
Facebook on Thursday said it hopes that by giving its more than 175 million users a voice in how the service is run it will avoid the backlash and controversy that have greeted changes implemented by the company.
   
"This is all about us trusting our users and that we are all on the same page about where we want to go," Facebook founder Mark Zuckerberg said in a telephone briefing with reporters.
   
Zuckerberg said Facebook is writing into its terms of service that it will notify each user to proposed changes at the online community and then open a forum for comments before deciding whether to proceed.
   
Plans that trigger controversial feedback will be voted on by Facebook citizens.
   
"That is a pretty big move," Zuckerberg said.
   
Facebook said the unusually democratic policy is being instituted because its users trust aspects of their private lives to its profile pages and develop a passionate sense of ownership in the online community.
   
"This is an unprecedented action," said Privacy International director Simon Davies.
   
"No other company has made such a bold move towards transparency and democratization. The devil will be in the detail but, overall, we applaud these positive steps and think they foreshadow the future of Web 2.0."
   
Facebook has repeatedly been stung by protests to what it thought were beneficial or benign changes to the online service.
   
Facebook did an about-face last week and dropped a controversial change to its terms of service that triggered outcry from thousands of members of the social network.
   
Facebook had trimmed pages of legalese from what is fairly standard terms-of-service language giving it permission to store and use data people put on the website.
   
People complained that the wording gave Facebook rights to commandeer and reuse information from supposedly semi-private profile pages.
   
"We never really intended to give that impression and we feel really bad that we did ... We don't own user data," Zuckerberg said.
   
"The past week reminded us that users feel a real sense of ownership over Facebook itself, not just the information they share. Companies like ours need to develop new models of governance."
   
In 2007, Facebook users staged a revolt after the northern California Internet firm added Beacon software that tracks what members are buying and doing online and then shares it with selected friends.
   
Facebook yielded to protests by giving members a way to shut Beacon off.
   
While Facebook is the most popular social-networking website, it has yet to make a profit. Microsoft in 2007 bought a 1.6 percent stake in Facebook for 240 million dollars.
   
Internet firms can stumble by ceding control to users, according to analyst Rob Enderle of Enderle Group in Silicon Valley.
   
"Democratic models sound really great, but in practice they tend to slow a company down dramatically," Enderle said. "This will work until they start feeling a lot of competitive pressure, then they will abandon it."
   
Customers tend to be more certain about things they don't want than the things they do want, the analyst contends.
   
"Steve Jobs would never have customers vote on what he should do, yet he does a real fine job of guessing where customers want him to be," Enderle said, referring to the Apple leader behind iPods, iPhones and Macintosh computers.
   
"It is a much better path to just stay connected to the customers and make solid, measured moves."
 

Date created : 2009-02-27

Comments

COMMENT(S)