Don't miss

Replay


LATEST SHOWS

IN THE PAPERS

'Black day for democracy': Malta in mourning after top journalist is murdered

Read more

IN THE PAPERS

Has the Weinstein scandal 'freed' women from their silence?

Read more

MEDIAWATCH

#MeToo and #BalanceTonPorc exposes extent of sexual harassment

Read more

THE DEBATE

Europe’s newest face: Kurz’s election win indicates rightward shift for Austria

Read more

FOCUS

Turkey's brain drain: Turning their backs on limited freedom, declining economy

Read more

TALKING EUROPE

Internet giants: Too big to be taxed?

Read more

TALKING EUROPE

EU’s Karl-Heinz Lambertz: ‘Empowering regions and cities very important for Europe’s future’

Read more

ENCORE!

Music show: Client Liaison, Boyz II Men & Jessie Ware

Read more

THE WORLD THIS WEEK

Iran deal decertified: Trump disavows nuclear agreement without walking away from it

Read more

Business

When advertisers become 'Big Brother'

Video by FRANCE 24 , Sylvain ROUSSEAU

Latest update : 2009-06-10

Advertisers get closer everyday to consumers. They watch and even film you as you do your everyday shopping, in order to build up information on your consumer behaviour. Intrusion or marketing? The debate is open.

How can advertising can pose a threat to personal privacy? What kind of access should advertisers have to details of your daily life?

These questions are raised by a new type of billboard hitting the global marketplace. The digital poster knows when you're watching, and records your eye movements. It knows what you're looking at and when you're doing it.

Advertisers say it's a harmless way to find out more about ordinary people's habits. But critics say it's just another way to make money at the expense of your privacy.

And they warn - watch out next time you look at a billboard, it may just be looking back!

Sylvain Rousseau and Stephanie Paviet report.

Date created : 2009-05-23

COMMENT(S)