Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Gigantic snails are a delicacy in Ivory Coast

Read more

MEDIAWATCH

Hollande and Valls tell Trump, 'France is still France!'

Read more

THE DEBATE

It's all about Trump: how effective will the Democratic Party campaign be?

Read more

FOCUS

Indian women on frontline of battle against alcohol

Read more

FRENCH CONNECTIONS

35 hours: Are French workers lazy?

Read more

INSIDE THE AMERICAS

Race to the White House: Hillary Clinton's popularity problem

Read more

THE INTERVIEW

HRW chief Kenneth Roth: 'Putin cares about European public opinion'

Read more

BUSINESS DAILY

Facebook profits soar 186% as user numbers surge

Read more

IN THE PAPERS

Turkey: 'Once upon a time, there was a democracy'

Read more

Business

When advertisers become 'Big Brother'

Video by FRANCE 24 , Sylvain ROUSSEAU

Latest update : 2009-06-10

Advertisers get closer everyday to consumers. They watch and even film you as you do your everyday shopping, in order to build up information on your consumer behaviour. Intrusion or marketing? The debate is open.

How can advertising can pose a threat to personal privacy? What kind of access should advertisers have to details of your daily life?

These questions are raised by a new type of billboard hitting the global marketplace. The digital poster knows when you're watching, and records your eye movements. It knows what you're looking at and when you're doing it.

Advertisers say it's a harmless way to find out more about ordinary people's habits. But critics say it's just another way to make money at the expense of your privacy.

And they warn - watch out next time you look at a billboard, it may just be looking back!

Sylvain Rousseau and Stephanie Paviet report.

Date created : 2009-05-23

COMMENT(S)