Open

Coming up

Don't miss

Replay


LATEST SHOWS

AFRICA NEWS

Search of Air Algerie crash site continues

Read more

MEDIAWATCH

Sarkozy, Hollande and the scooter wars

Read more

MEDIAWATCH

Confusion online over Air Algérie flight

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014 (part 2)

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014

Read more

REPORTERS

Halal tourism on the rise

Read more

ENCORE!

Tunisia's Carthage International Festival turns 50

Read more

FRANCE IN FOCUS

WWI Centenary: the battle for Verdun

Read more

THE BUSINESS INTERVIEW

When big companies want to do good

Read more

  • In pictures: Thousands defy Gaza demonstration ban in Paris

    Read more

  • Limited 12-hour humanitarian truce takes effect in Gaza

    Read more

  • US evacuates embassy in Libya amid militia clashes

    Read more

  • Kerry in Paris for new round of Gaza ceasefire talks

    Read more

  • Second black box found at Air Algérie crash site in Mali

    Read more

  • Nibali rides serenely toward a place in Tour history

    Read more

  • Video: 'Lack of security' at MH17 crash site, FRANCE 24 reports

    Read more

  • In pictures: Devastation, debris at Air Algérie crash site

    Read more

  • Washington Post reporter and his wife arrested in Iran

    Read more

  • French families grieve for Algerian plane crash victims

    Read more

  • Lithuania’s Navardauskas wins 19th stage of Tour de France

    Read more

  • LA Times wipes France off the map in air crash infographic

    Read more

  • Fans electrify the mood as Tour de France crosses the Pyrenees

    Read more

  • French lawyer files complaint against Israel at ICC

    Read more

  • Protest against Gaza offensive turns deadly in West Bank

    Read more

  • Halal tourism on the rise

    Read more

  • Ukraine names acting PM after Yatseniuk's shock resignation

    Read more

Apple launches new iPhone, cuts prices

Text by Sébastian SEIBT

Latest update : 2009-06-09

Apple unveiled an unprecedented cut in iPhone prices on Monday, at the same time as it unveiled the faster, smoother third generation of the iconic touch-screen mobile phone and organizer.

A faster, slicker, more powerful iPhone and lower prices on older models: those were some of the goodies promised in Apple’s latest product presentation on Monday.

Mac fans are doubtless licking their lips in anticipation. In Apple world, it’s out with the old and in with the new, faster than you can say Macintosh.

The iPhone 3GS (the S stands for “speed”) is the third version of Apple’s iconic mobile phone in barely two years. It will be available in 20 different countries, including France and the United States, starting June 19.

Phil Schiller, senior vice president of worldwide marketing at Apple, announced the unprecedented cut in prices that accompanied this new model: previous generations of iPhones will cost $99, dropping under the symbolic 100-dollar bar. That’s 50% less than the current price. The latest model will be sold at an opening price of $199.


Competitive price cuts

Apple, not best known for its attractive prices (a Mac typically costs about $100 more than the average PC) seems to have finally tuned in to the current economic slowdown, betting that lower prices may win it a broader audience, a change of heart that seems to have come in the nick of time given the fierce competition in the Web-mobile field.

The Palm Pre, released in the United States on June 6, is considered by many specialists as the most serious of “iPhone killers”. The phone company Sprint, which distributes the Palm Pre in the United States, says it has sold more than 50,000 units over the first weekend after it was launched. The only hitch is its price: $199, designed to mirror the iPhone. In view of Apple’s latest price cuts, it suddenly becomes far less competitive.

Apple’s 50% price could increase its sales by 100%, said Gene Munster, an Internet and media analyst at Piper Jaffray.

Apple will extend its new price-cut strategy to all Mac products.

In September, it will launch a new operating system, Snow Leopard, in competition with Microsoft Windows 7. By offering upgrades to the new system for $29, Apple hopes to hit its arch-rival where it hurts most: the wallet. Microsoft sells its system upgrades for $50 and shows no signs of lowering the price.

Date created : 2009-06-08

COMMENT(S)