Open

Coming up

Don't miss

Replay


LATEST SHOWS

AFRICA NEWS

South Sudan : rebel Riek Machar slams president Salva Kiir

Read more

AFRICA NEWS

South Africa : Apartheid killer De Kock denied parole

Read more

FOCUS

Bastille Day: youth pays hommage to ancestors who fought 'Great War' (1914 - 1918)

Read more

TALKING EUROPE

Nigel Farage, Leader of the UK Independence Party

Read more

TALKING EUROPE

Endocrine disruptors: Is the EU doing enough to protect its citizens' health?

Read more

WEB NEWS

Israelis taking bomb shelter selfies

Read more

THE INTERVIEW

Pavlo Klimkin, Ukrainian Foreign Minister

Read more

THE INTERVIEW

Raed Fahmi, former Iraqi Minister of Science and Technology

Read more

IN THE PAPERS

Germany's World Cup title

Read more

  • Boules and booze: Bastille Day à la New Yorkaise

    Read more

  • Shipwrecked Costa Concordia successfully refloated

    Read more

  • Alberto Contador out of Tour de France after crash

    Read more

  • In pictures: 2014 World Cup historic moments

    Read more

  • France commemorates WWI centenary on Bastille Day

    Read more

  • Paris’s Bastille Day fireworks ‘a homage to victims’ of WWI

    Read more

  • Germany defeat Argentina 1-0 to win fourth World Cup title

    Read more

  • Kremlin mulls 'retaliatory strikes' after death of Russian civilian

    Read more

  • Senegal honours the soldiers who fought for France in WWI

    Read more

  • Clashes erupt in Paris as thousands march to support Palestinians

    Read more

  • Thousands flee northern Gaza after Israeli warning

    Read more

  • Major differences remain as deadline looms in Iran nuclear talks

    Read more

  • Rival Libyan militias exchange heavy fire at Tripoli airport

    Read more

  • French military to extend Mali 'counterterrorism' operations into Sahel

    Read more

Apple launches new iPhone, cuts prices

©

Text by Sébastian SEIBT

Latest update : 2009-06-09

Apple unveiled an unprecedented cut in iPhone prices on Monday, at the same time as it unveiled the faster, smoother third generation of the iconic touch-screen mobile phone and organizer.

A faster, slicker, more powerful iPhone and lower prices on older models: those were some of the goodies promised in Apple’s latest product presentation on Monday.

Mac fans are doubtless licking their lips in anticipation. In Apple world, it’s out with the old and in with the new, faster than you can say Macintosh.

The iPhone 3GS (the S stands for “speed”) is the third version of Apple’s iconic mobile phone in barely two years. It will be available in 20 different countries, including France and the United States, starting June 19.

Phil Schiller, senior vice president of worldwide marketing at Apple, announced the unprecedented cut in prices that accompanied this new model: previous generations of iPhones will cost $99, dropping under the symbolic 100-dollar bar. That’s 50% less than the current price. The latest model will be sold at an opening price of $199.


Competitive price cuts

Apple, not best known for its attractive prices (a Mac typically costs about $100 more than the average PC) seems to have finally tuned in to the current economic slowdown, betting that lower prices may win it a broader audience, a change of heart that seems to have come in the nick of time given the fierce competition in the Web-mobile field.

The Palm Pre, released in the United States on June 6, is considered by many specialists as the most serious of “iPhone killers”. The phone company Sprint, which distributes the Palm Pre in the United States, says it has sold more than 50,000 units over the first weekend after it was launched. The only hitch is its price: $199, designed to mirror the iPhone. In view of Apple’s latest price cuts, it suddenly becomes far less competitive.

Apple’s 50% price could increase its sales by 100%, said Gene Munster, an Internet and media analyst at Piper Jaffray.

Apple will extend its new price-cut strategy to all Mac products.

In September, it will launch a new operating system, Snow Leopard, in competition with Microsoft Windows 7. By offering upgrades to the new system for $29, Apple hopes to hit its arch-rival where it hurts most: the wallet. Microsoft sells its system upgrades for $50 and shows no signs of lowering the price.

Date created : 2009-06-08

Comments

COMMENT(S)