The 2009 presidential elections which take place on Friday pit incumbent hardliner Mahmoud Ahmadinejad against former Prime Minister Mirhossein Mousavi and cleric Mehdi Karoubi.
The wives of these two reformist candidates have been at the forefront of their husbands' campaigns.
Mirhossein Moussavi’s wife, 64-year-old academic and artist Zahra Rahavnard (pictured above), has been very vocal in promoting women’s rights during her husbands campaign rallies.
“We must revise laws that treat men and women unequally” she told a cheering crowd of mostly women and students at a meeting at the Bahman cultural center of Teheran.
“Iranian women must be able to choose their professions according to their merit” she added, to cries of “Rahavanard, we love you!” from the public.
Fatemeh Karoubi, 63, has been just as active in her husband Mehdi Karoubi's campaign.
Her past experience as vice-Minister of social affairs in former president Mohammed Khatami's government gives her solid political credibility, and she is pushing hard to get more women into the government.
“I would like to know why the Council [of Guardians of the Constitution] did not qualify a single woman candidate in these elections”, she asked in a rally, referring to the 42 women who were banned from running by Iranian authorities.
Women are "no longer invisible"
Iran’s feminist organizations are thrilled at this turn of events.
“Whoever comes to power has to respond to the demands of the women's rights movement,” rights campaigner Sussan Tahmasebi told Reuters. “We are no longer invisible.”
According to Tahmasebi, there was an attempt under Ahmadinejad to "push women back into the private sphere and promote them as mothers and wives” that may cost him the female vote and the election.
The position of women has become such a prominent issue in the campaign that even conservative candidates have begun pandering to the female electorate.
A usually invisible Mrs. Ahmadinejad began silently shadowing her husband during public meetings. The wife of conservative candidate Mohsen Rezaï, who claims to want to open to governmental posts to women, has also increased her visibility.