It's menswear week again in Paris, for the spring-summer 2010 season. Hearts beat and lips smile - confidence is back!
"I'm sick of recession, of its negative side… I wanted a more optimistic atmosphere, more fun," says designer Brune Pieters.
Hugo Boss CEO Claus Dietrich Lahrs is upbeat about the business side. "I’m optimistic for the future and, above all, market prospects in 2010," he says.
Yves Carcelle, CEO at Louis Vuitton, is bullish too: "Menswear has been faring particularly well for the past few years. Generally, we remain optimistic despite the economic crisis because it may modify consumer attitude, but heralds a return to stable values."
"We have to go back again to… what designers are there for, which is design, and be able to look forward," says Francisco van Benthum, who is showing at Docks en Seine, Paris' new fashion center.
Regarding his new men's collection, Jean-Paul Gaultier says he is aiming for "a kinetic effect… Some of the clothes are made of two different materials. Two superimposed stripes move together, merging into a single colour. It’s subtle, as if anything could happen."