Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Gambian citizens flee ahead of Barrow inauguration

Read more

MEDIAWATCH

Trump will still tweet from personal Twitter account as President

Read more

FRENCH CONNECTIONS

Population studies: France's 'ethnicity' taboo

Read more

THE DEBATE

Brexit's Biggest Fan: Trump weighs in ahead of Theresa May speech (Part 1)

Read more

THE DEBATE

Brexit's Biggest Fan: Trump weighs in ahead of Theresa May speech (Part 2)

Read more

ENCORE!

Posy Simmonds: 'French women have good handbags, English women have udders'

Read more

FOCUS

Security stepped up in Italy amid terror threat

Read more

ENCORE!

Music producer Uppermost: From the courthouse to the club

Read more

TALKING EUROPE

Bulgarian president-elect hopes for lifting of Russia sanctions

Read more

Microsoft apologises for ‘racist’ Photoshopped ad

Text by Sébastian SEIBT

Latest update : 2009-08-31

Microsoft was forced into an embarrassing apology after a website caught it "Photoshopping" a picture for its Polish website, replacing a black man with a white one.

For Microsoft, black is not beautiful in Poland. In what one website has labelled the“biggest racist Photoshop disaster ever”, the software giant was caught having changed a small, but significant, detail in an advert for its business website in Poland.

The original photo, made for Microsoft’s US advert, featured three characters: two men, one black and the other Asian, and a white woman. On the Polish advert, a white face was inserted to replace the black one.
 

 

The “Photoshopdisaster” website  soon found out about the alteration and published both pictures. The modified advert was quick to spread across the Web, prompting outrage at its "racist" character. Bloggers also poured scorn on the amateur quality of the photoshop job, with Microsoft having bothered only to replace the head, but not the hand – making the final result even more ridiculous.

 

The Redmond-based company eventually apologised for the blunder and announced on its Twitter feed  that it had removed the altered picture. Media-specialist Nowpublic notes that Microsoft initially sought to justify its choice by pointing out that there are few black people in Poland, drawing harsh criticisms from the Web. As bloggers pointed out, there are not very many Asian people in Poland either.

 

Meanwhile, others advised Microsoft to take a closer look at the hardware they use for their adverts before trying to mess around with Photoshop. Indeed, the computer at the centre of the picture is in fact… a Mac.

Date created : 2009-08-26

COMMENT(S)