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IN THE PAPERS

An overview of the stories making the French and international newspaper headlines. From Monday to Friday live at 7.20 am and 9.20 am Paris time.

Latest update : 2010-02-23

Anti-smoking campaign likens tobacco addiction to sex act

Smoking makes you a slave to tobacco…and could even be compared to an enforced act of fellatio, according to a new ad campaign in France: this story and more in today’s review of the French papers. TUESDAY, 23rd FEBRUARY, 2010

 

Smoking makes you a slave of tobacco is the message behind a hard-hitting advertising campaign launched by a French anti-smoking association. The ad appears on the front page of this morning's Le Parisien and shows two teenagers with with cigarettes in their mouths but the cigarettes are suggestively held at the level of a man’s groin area. The intention is to shock the public and it has certainly been successful in that regard!
 
A representative of ‘Families of France’ says mixing tobacco addiction and sex is a ridiculous and scandalous simplification or shortcut. “I’m shocked to see that we can sink so low in the name of a just cause,” said their spokesman.
 
The campaign has also irritated feminists who think the ad should not link sex to the dangerous habit of smoking. Antoinette Fouque of the ‘Movement for the Freedom of Women’ said, “As far as I know, practicing fellatio does not cause cancer.”
 
The ad will appear in papers, pubs and clubs from now until the 31st May.
 
Other stories in today’s French papers:
 
Libération: Total oil refinery strike
 
La Tribune: Why oil refineries are closing
 
Le Figaro: Only 7-10 days of petrol stocks left
 
Le Parisien : France 24 taken off televisions in Ivory Coast
 
Libération : « Media non grata »
 

 

By James CREEDON

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