Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Burundian top judge says he fled the country after government pressure

Read more

EYE ON AFRICA

U.N. denies accusations it tried to cover sexual abuse in Central African Republic

Read more

MEDIAWATCH

"Francois of Arabia" criticised in French press

Read more

DEBATE

François of Arabia: Hollande's Budding Friendship with the Gulf (part 2)

Read more

DEBATE

François of Arabia: Hollande's Budding Friendship with the Gulf (part 1)

Read more

TALKING EUROPE

Guy Verhofstadt: Lack of EU asylum system is 'pushing people to come to Europe'

Read more

FOCUS

The health risk behind Argentina's soya paradise

Read more

TALKING EUROPE

Disability discrimination: Removing the obstacles to success

Read more

ENCORE!

Music show: Mumford & Sons and the 'Queen of British Blues'

Read more

Sports

Gatorade ends endorsement contract with Tiger Woods

Text by News Wires

Latest update : 2010-02-27

Sports drink giant Gatorade is the latest corporation to drop its sponsorship contract with embattled superstar golfer Tiger Woods. Woods has been the centre of a media storm since reports emerged of marital infidelity.

AFP - Gatorade has ended its marketing deals with Tiger Woods, joining the list of sponsors to drop the superstar golfer in the wake of a sex scandal.
  
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said Friday. "We wish him all the best."
  
The spokeswoman for the sports drink, sold by PepsiCo, said Gatorade would continue its relationship with the Tiger Woods Foundation, Woods's charitable organisation that focuses on offering educational opportunities to disadvantaged children.
  
Gatorade discontinued its Tiger Woods-brand drinks in November, a decision that was made before the star's marital infidelity sparked a media frenzy.
  
Gatorade originally stuck by Woods, while some other sponsors including consulting firm Accenture and US telecoms giant AT&T severed their ties with the American.
  
Last week Woods, 34, emerged from self-imposed exile to read a statement in which he admitted to the affairs that have damaged his marriage and reputation and put his career in limbo.
  
"I do plan to return to golf one day, I just don't know when that day will be," the 14-time major champion said earlier this month. "I don't rule out that it will be this year."
  
Sporting goods manufacturer Nike has since reiterated its support of Woods.
 

Date created : 2010-02-27

  • SPORTS

    Tiger Woods delivers emotionally charged apology

    Read more

  • GOLF

    AT&T latest to lose faith in Tiger Woods

    Read more

  • GOLF

    Tiger Woods's affairs may cost sponsors’ shareholders $12bn

    Read more

COMMENT(S)