Don't miss

Replay


LATEST SHOWS

ENCORE!

The Little Prince on the big screen

Read more

EYE ON AFRICA

At least 3 dead in grenade attack in Bujumbura

Read more

MEDIAWATCH

Inequality, sexism and the movie industry

Read more

ENCORE!

Sienna Miller on motherhood, her new movies and Cannes glamour

Read more

THE WORLD THIS WEEK

After the Fall of Ramadi, Palmyra: Did the West Underestimate the Jihadists?

Read more

THE WORLD THIS WEEK

Migrants and Immigrants: A Global Crisis

Read more

FRANCE IN FOCUS

Behind the scenes of French gastronomy

Read more

EYE ON AFRICA

Protests continue in Burundi as calls mount for election delay

Read more

EYE ON AFRICA

Burundi: Nkurunziza delays parliamentary polls as clashes continue

Read more

Live from the newsroom, we provide an overview of the stories making the French and international newspaper headlines. From Monday to Friday at 7.20 am and 9.20 am Paris time.

IN THE PAPERS

IN THE PAPERS

Latest update : 2010-03-01

Britain finds inspiration in Vancouver for 2012 Olympics

Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile):A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

By James CREEDON

COMMENT(S)

Archives

2015-05-22 Syria

'Why should the U.S. fight for the Iraqis?'

INTERNATIONAL PAPERS - Fri 22.05.15: Lots of talk of the US's strategy against I.S. today – or rather lack thereof. Editorials in the Washington Post and Daily Beast say there...

Read more

2015-05-22 Syria

"Inequality takes hold"

IN THE FRENCH PAPERS - Fri 22.05.15 : Palmyra is once again on the front pages, after IS took over the ancient city. And Liberation and Le Figaro questions the U.S.'s strategy in...

Read more

2015-05-21 Syria

'Bin Laden's secret porn stash'

INTERNATIONAL PAPERS - Thurs. 21.05.15: The Islamic State group's victory in the ancient city of Palmyra is featured across the press, from Lebanon's L'Orient Le Jour to the UK's...

Read more

2015-05-21 strike

'Last chance before burnout'

FRENCH PAPERS - Thurs. 21.05.15: A second wave of strikes dominates the French press - this time medical professionals are striking over reforms that might see the 35-hour...

Read more

2015-05-20 migrants

'Picture of Desperation'

INTERNATIONAL PAPERS - Weds 20.05.15: Papers across the globe react to the migrant crisis from Burma and Bangladesh, as foreign ministers meet in Kuala Lumpur. A historic...

Read more