Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

Beyoncé's Black Power Message

Read more

MEDIAWATCH

Merkel's Migrant Conundrum

Read more

EYE ON AFRICA

Defense lawyer say Hissene Habre had the power of life and death over his people

Read more

THE DEBATE

Can She Fix It? Merkel and the Refugee Crisis (part 2)

Read more

THE DEBATE

Can She Fix It? Merkel and the Refugee Crisis (part 1)

Read more

FOCUS

Arab Spring's unfulfilled promises

Read more

ENCORE!

'Vinyl': Jagger and Scorsese's TV drama on sex, drugs and rock'n'roll

Read more

IN THE PAPERS

"The trial of a Liar"

Read more

TALKING EUROPE

Bert Koenders: ‘We cannot solve the refugee crisis by closing borders’

Read more

An overview of the stories making the French and international newspaper headlines. From Monday to Friday live at 7.20 am and 9.20 am Paris time.

IN THE PAPERS

IN THE PAPERS

Latest update : 2010-03-01

Britain finds inspiration in Vancouver for 2012 Olympics

Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile):A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

By James CREEDON

COMMENT(S)

Archives

2016-02-08 Nuclear North Korea

"The trial of a Liar"

FRENCH PAPERS- Mon.08.02.16: France’s former budget minister, known as the tax czar, Jerome Cahuzac is on trial for tax evasion. The French media is reporting he used a code...

Read more

2016-02-08 North Korea

"Identity Crisis for New Hampshire?"

INTERNATIONAL PAPERS-Mon.08.02.16: Questions about shoddy construction are being raised in the aftermath of a building that collapsed during Saturday’s deadly earthquake in...

Read more

2016-02-05 Syria

Super Bowl L?

INTERNATIONAL PAPERS - Fri. 05.02.16: World leaders are patting themselves on the back for pledging a landmark aid package to help ease the plight of Syrian refugees. It's being...

Read more

2016-02-05 language

Save our spelling!

FRENCH PAPERS - Fri.05.02.16: It turns out French people are very attached to their tricky spelling. A government decision to implement a 26-year-old reform of the spelling rules...

Read more

2016-02-04 refugees

‘No end in sight for the migrant crisis’

International Papers - Thurs. 04.02.16: After Syrian peace talks have been put on temporary hold, the international press asks: What will happen next? Meanwhile, the plight of...

Read more