Don't miss

Replay


LATEST SHOWS

ENCORE!

Kiwi indie heroes The Naked and Famous reflect on life after 'Young Blood'

Read more

THE INTERVIEW

France's election: 'The Russians are doing what they can to bring down Macron'

Read more

FOCUS

North Dakota: Sioux tribe stands firm against pipeline project

Read more

TALKING EUROPE

Georgian foreign minister discusses ties with EU, NATO

Read more

THE INTERVIEW

NATO chief Stoltenberg: US is 'strongly committed to NATO'

Read more

TALKING EUROPE

Climate change agreements: The US blows cold, what will the EU do?

Read more

IN THE PAPERS

No mood to party: Some Brazilian cities are cancelling carnival

Read more

BUSINESS DAILY

Bailout talks worry Greeks living under austerity

Read more

IN THE PAPERS

'Thanks but no thanks': French left-wing candidates bury idea of alliance

Read more

IN THE PAPERS

An overview of the stories making the French and international newspaper headlines. From Monday to Friday live at 7.20 am and 9.20 am Paris time.

Latest update : 2010-03-01

Britain finds inspiration in Vancouver for 2012 Olympics

Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile):A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

By James CREEDON

COMMENT(S)

Archives

2017-02-20 Donald Trump

No mood to party: Some Brazilian cities are cancelling carnival

IN THE INTERNATIONAL PAPERS - Monday, February 20: Donald Trump clarifies his Sweden "terror" comments that sent the nation into mass confusion. Meanwhile, the battle for Mosul...

Read more

2017-02-20 Benoit Hamon

'Thanks but no thanks': French left-wing candidates bury idea of alliance

IN THE FRENCH PAPERS - Monday, February 20: It's election fever in France and the candidates are hitting the campaign trail hard. But the left has definitively "buried" any hope...

Read more

2017-02-17 Donald Trump

'Journalists Whisper at Trump's Crazy Press Conference: 'This Is Insane''

INTERNATIONAL PAPERS - Fri. 17.02.17: The Washington Post has fresh revelations in the Michael Flynn scandal. Papers also react to Donald Trump's "surreal" press conference and...

Read more

2017-02-17 Emmanuel Macron

France's Macron causes uproar by calling colonisation 'crime against humanity'

FRENCH PAPERS - Fri. 17.02.17: Centrist presidential candidate Emmanuel Macron draws ire from conservatives after saying colonisation was a "crime against humanity". Meanwhile,...

Read more

2017-02-16 Kim Jong-un

London Bankers' Booze Ban: No more day drinking in the City

IN THE WORLD PAPERS - Thursday, February 16: The South Korean press point the finger at North Korea after Kim Jong-Nam, the leader's half-brother, is poisoned to death in...

Read more