Don't miss

Replay


LATEST SHOWS

FRANCE IN FOCUS

French education: Reinventing the idea of school

Read more

FRENCH CONNECTIONS

Frogs legs and brains? The French food hard to stomach

Read more

#TECH 24

Station F: Putting Paris on the global tech map

Read more

THE INTERVIEW

Davos 2017: 'I believe in the power of entrepreneurs to change the world'

Read more

#THE 51%

Equality in the boardroom: French law requires large firms to have 40% women on boards

Read more

FASHION

Men's fashion: Winter 2017/2018 collections shake up gender barriers

Read more

ENCORE!

Turkish writer Aslı Erdoğan speaks out about her time behind bars

Read more

REVISITED

Video: Threat of economic crisis still looms in Zimbabwe

Read more

BUSINESS DAILY

DAVOS 2017: Has the bubble burst?

Read more

IN THE PAPERS

An overview of the stories making the French and international newspaper headlines. From Monday to Friday live at 7.20 am and 9.20 am Paris time.

Latest update : 2010-03-01

Britain finds inspiration in Vancouver for 2012 Olympics

Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile):A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

By James CREEDON

COMMENT(S)

Archives

2017-01-20 Gambia

'On Inauguration Day, respect for the office and hope for the nation'

INTERNATIONAL PAPERS - Fri. 20.01.17: The volatile situation in Gambia is in the spotlight today. But the real story dominating the press is the upcoming inauguration of Donald...

Read more

2017-01-20 Donald Trump

French papers before Trump's inauguration: 'Here we go!'

FRENCH PAPERS - Fri. 20.01.17: All eyes are on the US today as the country gets ready to inaugurate its 45th president: Donald J. Trump. French papers are alarmed by the...

Read more

2017-01-19 François Hollande

Is Hollande eyeing 'European Council president' post after he steps down?

IN THE FRENCH PAPERS - Thursday, January 19: The seven candidates hoping to be the French left's presidential pick go head-to-head in the final debate before the primaries this...

Read more

2017-01-19 climate change

11th hour: Scientists say primates facing 'imminent extinction'

IN THE WORLD PAPERS - Thursday, January 19: 2016 was the hottest year on record, a phenomenon that is being blamed on human activity. Also endangered: primates who are facing...

Read more

2017-01-18 Brexit

French papers: A small slap for Valls, a major PR blow for his campaign

FRENCH PAPERS - Weds. 18.01.17: French papers react with alarm to the British prime minister's highly anticipated speech in which Theresa May clarified her government's "hard...

Read more