Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Tunisia's Parliament votes on new Government

Read more

MEDIAWATCH

French court rules #burkini ban "clearly illegal"

Read more

THE WORLD THIS WEEK

Biden in Turkey, Colombia Peace Deal, Ethiopia Olympic Protest (part 2)

Read more

THE WORLD THIS WEEK

Earthquake in Italy, French Burkini Ruling (part 1)

Read more

FRANCE IN FOCUS

The hidden secrets of Les Invalides

Read more

FOCUS

Pro-Opposition stronghold Port-Gentil feverishly awaits presidential elections

Read more

ENCORE!

Alexis Michalik: treading the boards in the footsteps of 'Edmond'

Read more

REPORTERS

Getting away with murder in DR Congo

Read more

IN THE PAPERS

'Why does Italy refuse to see the seismic risk?'

Read more

An overview of the stories making the French and international newspaper headlines. From Monday to Friday live at 7.20 am and 9.20 am Paris time.

IN THE PAPERS

IN THE PAPERS

Latest update : 2010-03-01

Britain finds inspiration in Vancouver for 2012 Olympics

Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile):A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

By James CREEDON

COMMENT(S)

Archives

2016-08-26 Italy

'Why does Italy refuse to see the seismic risk?'

INTERNATIONAL PAPERS - Fri. 26.08.16: As the death toll rises in the wake of Wednesday's deadly earthquake, Italy is starting to question why it was so UNDER prepared. Also, what...

Read more

2016-08-26 France

"The burkini trap"

FRENCH PAPERS - Fri. 26.08.16: It's still all about the so-called "burkini scandal" in today's papers. L'Opinion says the burkini "trap" has reached a fever pitch and is getting...

Read more

2016-08-25 France

British professor says 'no shame' in reading romance novels

INTERNATIONAL PAPERS - Thursday, August 25: World papers have derided France over its burkini ban, warning that it could lead to a 'Rosa Parks' moment. The other big story is...

Read more

2016-08-25 France

Libération:'STOP hunting for burkinis!'

FRENCH PAPERS - Thursday, August 25: The burkini brouhaha is making front page news as France's highest administrative court will decide whether or not to uphold the ban. The...

Read more

2016-08-24 Turkey

'Sexism is over, according to most men'

INTERNATIONAL PAPERS - Weds. 24.08.16: Papers in the US and Turkey focus on today's meeting between Vice-President Joe Biden and Turkish authorities. Also, are Trump and Clinton...

Read more