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Britain finds inspiration in Vancouver for 2012 Olympics

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Obscure sports such as ski-cross at the Vancouver Games have pulled in up to 4 million viewers in the UK. The Guardian looks at how the London Olympics could make sports such as BMX racing and handball similarly attractive in 2012. MONDAY, 1st MARCH, 2010

IN THE PAPERS
By James CREEDON

According to this morning’s The Guardian, 4 million Britons tuned in for the ski-cross event in Vancouver, making the first-time Olympic sport a surprise hit. Could this be the template for the 2012 games, the paper asks.
 
Obviously everyone will tune in for track and field events but will events such as fencing, handball, equestrianism and BMX race raise enough interest to justify the massive investment in the Olympics? Lord Coe who chairs the committee preparing the London Olympics in 2012 thinks that the way sports are staged can help them to capture the public’s imagination.
 
For instance, dramatic staging for fencing – using lighting and sound focus attention on hits – could increase public interest.
A marketing campaign for handball targeted at Scandinavian, Polish and French communities in the UK would also help in drumming up interest for the 10,000 tickets a day that are available for this event.
 
“What do we want? Stadia full of people who look like they want to be there,” says Coe.
 
Here are the other articles we had a look at in today’s international press review:
 
La Tercera (Chile): “A disaster which tests us”
 
The International Herald Tribune:  “The New Internationalists”
The Daily Telegraph: “How 270 hours submerged in stagnant water resulted in stunning images…and several nasty diseases”

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