Open

Coming up

Don't miss

Replay


LATEST SHOWS

WEB NEWS

Trash collection goes high tech

Read more

WEB NEWS

Web users react to escalating violence in Gaza

Read more

FASHION

Paris, Haute Couture Fall/Winter 2014-2015.

Read more

REPORTERS

Exclusive: an unlikely victim of the 'War on Terror'

Read more

AFRICA NEWS

2014-07-11 21:47 AFRICA NEWS

Read more

MEDIAWATCH

Finally, a good use for new app "Yo"

Read more

THE WORLD THIS WEEK

The World This Week - 11 July 2014 (part 2)

Read more

THE WORLD THIS WEEK

The World This Week - 11 July 2014

Read more

#THE 51%

Sweden: A Feminist's Paradise?

Read more

  • Germany defeat Argentina 1-0 to win World Cup

    Read more

  • Thousands flee northern Gaza after Israeli warning

    Read more

  • Clashes erupt in Paris as thousands march to support Palestinians

    Read more

  • Major differences remain as deadline looms in Iran nuclear talks

    Read more

  • Paris’s Bastille Day fireworks ‘a homage to victims’ of WWI

    Read more

  • Rival Libyan militias exchange heavy fire at Tripoli airport

    Read more

  • French military to extend Mali 'counterterrorism' operations into Sahel

    Read more

  • Legendary conductor Lorin Maazel dies aged 84

    Read more

  • Germany’s Tony Martin wins ninth stage of Tour de France

    Read more

  • Boko Haram claims Nigeria attacks and supports Iraqi militants

    Read more

  • French court lifts mayor’s ban on Muslim hijab at beach

    Read more

  • Shells land in Russia as eastern Ukrainians flee fighting

    Read more

  • Iraqi parliament fails to agree on new leadership

    Read more

  • Afghan presidential candidates agree to full vote audit, Kerry says

    Read more

Business

Danone to withdraw ads claiming yoghurt’s health benefits

©

Text by News Wires

Latest update : 2010-04-16

French food industry giant Danone will withdraw their ads claiming yogurt brands Activia and Actimel have specific health benefits, after dropping a bid to get the European Food Safety Authority to officially validate the claims.

AFP - French food giant Danone said Thursday it would change its advertising of the Activia and Actimel yoghurt brands after dropping an attempt to get them recognised as having health benefits.
   
In its quarterly earnings report, the group announced that it had withdrawn an application to the European Food Safety Authority (EFSA) seeking official validation of its claims for the popular premium brands.
   
Danone shares quickly fell by more than one percent on the Paris stock exchange following the announcement, despite the company reporting its first quarter turnover was up 8.3 percent to 3.9 billion euros (5.3 billion dollars).
   
The statement complained of "a lack of clarity and visibility regarding the application of the European regulation on health and nutrition claims."
   
"The fresh dairy division has decided to withdraw two applications that were expected to receive an opinion from the EFSA in the coming weeks," said Danone finance director Pierre-Andre Terisse Danone, presenting the results.
   
"Simultaneously, marketing communication continues to be adapted in the European countries," he added.
   
Previously, Activia, a fermented dairy product containing bifidus, had been marketed as easing the digestive system. Actimel, a fermented milk drink, was said to reinforce the body's protection against disease.
   
EFSA has yet to confirm either claim and the group's advertising has already been modified in France.
   
Already, in February, EFSA raised doubts about Danone's claim that an ingredient known as "immunofortis" in its baby products can reinforce an infant's immune system, arguing that this is scientifically unproven.
   
"The evidence provided is insufficient to establish a cause and effect relationship between the consumption of Immunofortis and the initiation of appropriate immune responses," the agency's scientists concluded.
   
Immunofortis is used in Danone's baby milk in several European markets, but not in France.
   
Danone's health claims have also run into trouble in Britain, where the Advertising Standards Authority has upheld four complaints about their accuracy, most recently in October last year against Actimel.
   
"The evidence provided by Danone did not support the claim made in the ad that a serving of Actimel was scientifically proven to support the defences of normal, healthy school-aged children against common, every-day childhood infections. We therefore concluded that the ad was misleading," it ruled.

Date created : 2010-04-16

Comments

COMMENT(S)