Latest update: 11/05/2010 

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France: making it in China

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When you think of France, visions of cheese, wine and romance will probably spring to mind. It sounds like a cliché, but for many it's just what they want. And at the Shanghai World Expo, French businesses are making the most of the stereotype: it's a way of promoting French products in the massive Chinese market.

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By Baptiste FALLEVOZ / Henry MORTON / Joris ZYLBERMAN
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