Half-a-billion and counting. Facebook passed a key milestone this week as it continued its meteoric rise in popularity. Yet, as the site continues to grow, so do the challenges.
Facebook crossed an important milestone on Wednesday, when the 500 millionth user signed on to the social networking service.
With millions of new users registering each month, the once brash prediction by the company’s founder and CEO, Mark Zuckerberg, about building an online community of a billion people is no longer seen as the typical Silicon Valley hyperbole. After all, in less than six months, Facebook added a staggering one hundred million new users. If the company maintains that pace, then reaching the 600 million mark by the end of the year may be within reach.
In 2007, the company encountered fierce opposition to its “Beacon” programme that sent information about a user’s purchases on third-party sites to each of their Facebook friends. The company did, however, cancel the initiative soon after its launch.
More recently, the social network came under renewed criticism for its complicated privacy settings. In May, the U.S.-based Electronic Privacy Information Center filed a complaint in Washington with the Federal Trade Commission claiming that Facebook’s privacy controls are unnecessarily complicated, if not intentionally designed to confuse users.
Date created : 2010-07-22