Facebook, the world’s biggest social networking site, has launched an application that allows users to share their geographical location with their friends. The implications for the advertisers who drive the site’s revenue are huge.
Location services are not new, however, and Facebook cannot take full credit for an innovation developed by other social networking services including Gowalla and Foursquare. Gowalla and Foursquare members can already let their chosen circles of friends on the respective services see where they are, and are also able to automatically update their Facebook profiles with the information.
Advertising and privacy implications
Date created : 2010-08-20