One of Brazil’s oldest and most prominent newspapers has given up on its print edition to become the country’s first "all-digital daily" on Wednesday.
“No real or fabricated crises were the reason that informed the decision,” the daily told its readers on Tuesday, referring to speculation that the newspaper has been crippled by the financial troubles that other prominent international newspapers, such as France’s Le Monde, have made public.
In June 2009, another icon of the Brazilian newsstands, the Gazeta Mercantil business daily, shut down completely. The Gazeta Mercantil belonged to the same media group as the Jornal do Brasil.
Above all, the newspaper insisted the online move was in line with its vision of the future.
“What is a newspaper in this technological jungle? What is the role of a daily in an environment of digital radios, e-book readers, smart phones, on-demand television, and the most varied kinds of real-time websites…?” the JB asked in its last pulp issue.
“It’s about a new business model, with its sights on a new era of technology and information,” Lula went on to say.
The new digital version will cost subscribes 9.90 reais per month (4.5 euros), which is 20 percent less than subscriptions paid for the JB’s paper version. According to Grossi the newspaper enjoyed a circulation of 30,000 copies.
Date created : 2010-09-01