Latest update: 13/12/2010 

- communication - Russia


Brand Russia: the challenges of reinventing an image

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How strong is brand Russia? In this edition of Beyond Business we’re looking at the Russian government’s attempts to clean up its image. Allegations of corruption and sleaze are weighing it down. Is Russian business paying the price?

BEYOND BUSINESS
By Markus KARLSSON
Slideshow: Behind the scenes
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