Don't miss

Replay


LATEST SHOWS

YOU ARE HERE

The Perche region: The art of peasantry

Read more

FOCUS

Forbidden love in Senegal: Khady and Massamba's caste struggle

Read more

FRENCH CONNECTIONS

The 'Académie française': Guard dog of the French language

Read more

THE OBSERVERS DIRECT

Tunisia's extra-harsh marijuana law

Read more

ENCORE!

A rare documentary on life in Iraq, before and after the US invasion

Read more

IN THE PAPERS

'So it turns out Einstein was right all along'

Read more

PEOPLE & PROFIT

India's growth spurt: What's driving the world's fastest-growing economy?

Read more

ACROSS AFRICA

Congolese 'expelled' from Brazzaville appeal for help

Read more

IN THE PAPERS

'Mister DIY'

Read more

Business

Has Coca-Cola’s secret recipe been discovered?

Text by News Wires

Latest update : 2011-02-19

The Coca-Cola Co has dismissed a report aired by an American public radio station that it had discovered the secret formula behind the hugely popular beverage. The radio station stands by their claim and have provided photographic “evidence”.

REUTERS - Coca-Cola Co said on Tuesday that its flagship cola recipe is still secret after nearly 125 years, denying a story by a public radio show that it has uncovered the formula.

"This American Life," a weekly radio program, said it found the closely guarded formula in an article in Coke's hometown newspaper, the Atlanta Journal Constitution, from February 1979.

A photo that appeared with the article shows pages from a notebook with a handwritten list of ingredients such as sugar, lime juice, vanilla and caramel. It also lists oils of cinnamon, neroli, coriander, nutmeg, lemon and orange.

The show, produced by WBEZ Chicago and distributed by Public Radio International, claims the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886.

The book passed through various hands and eventually landed with Georgia pharmacist Everett Beal, who was an acquaintance of the newspaper writer, according to Beal's widow, who was interviewed by "This American Life" host Ira Glass.

Coke, the world's largest soft drink maker, denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault.

"Many third parties, including 'This American Life,' have tried to crack our secret formula. Try as they might, they've been unsuccessful because there is only one 'Real Thing,'" said Coca-Cola spokeswoman Kerry Tressler.

The show said the recipe matched another one once found in a notebook owned by Pemberton, which is in Coke's archives.

Archive director Philip Mooney told the show that many similar, if not identical, recipes have surfaced in the past that claim to be the one for what has become one of the world's best-known brands.

"Could it be a precursor? Yeah, absolutely," Mooney told the show. "Is this the one that went to market? I don't think so."
 

Date created : 2011-02-17

  • BUSINESS

    Coca-Cola takes majority stake in ethically-minded Innocent Drinks

    Read more

  • FOOD & BEVERAGE

    Coca-Cola to buy North American bottling operations

    Read more

COMMENT(S)