Latest update: 23/03/2011
If you want to sell, speak the language of your clients. That's the mantra that's being passed around French businesses at the moment. Increasing numbers of French employees can now boast a decent level of English, and those who can't are keen to start learning, as bosses realise that being able to use a lingua franca will bring in foreign customers.
Programme prepared by Kate Williams, Marie Billon and Patrick Lovett