It's game on in Los Angeles at the E3 Convention

Microsoft unveiled the latest enhancements to its popular XBOX 360 game console Monday in Los Angeles at the Electronic Entertainment Exposition known as E3.  At an elaborate media event Monday, the Redmond, Washington-based software giant is aggressively trying to reposition its gaming platform to become an entertainment hub.

While gaming remains at the center of the XBOX 360, Microsoft said it will also integrate a number of new features to the console including online search and streaming video. While XBOX 360 is not the first platform to move beyond pure gaming, Microsoft's deployment of voice controls and motion sensors using its Kinect device is unprecedented “We must get the technology out of your way,” said Marc Whitten, corporate vice president for Xbox Live.

Among the new games set to be released later this year for XBOX 360 include Electronic Arts' Tiger Woods golf and a new addition to their hugely popular FIFA football franchise.

Microsoft Unveils Latest Version of its XBOX 360 Game Console XBOX 360 @ E3 Microsoft's XBOX Live demonstrates the latest version of a Kinect-enhanced Mass Effect 3 at the Electronic Entertainment Expo (E3) in Los Angeles. XBOX 360 @ E3 An official Microsoft gamer demos Call of Duty 3 on the XBOX 360. XBOX 360 @ E3 Video game giant Electronic Arts announced the release of four new titles using Microsoft's Kinect motion gaming platform. Among the new games to be released later this fall include an updated version of Tiger Woods PGA Tour, Madden NFL 12 and FIFA 2012. The latest version of the popular game Call of Duty 3 was unveiled in Los Angeles at the E3 game convention where Microsoft showed off the new XBOX 360 gaming platform.