Don't miss

Replay


LATEST SHOWS

ACROSS AFRICA

Biafran separatists allege brutal crackdown

Read more

EYE ON AFRICA

DRC opposition protests: At least one person killed in clashes in Goma

Read more

MEDIAWATCH

Chinese washing detergent ad "whitens" a black man

Read more

THE DEBATE

Obama in Japan: Competing world visions at G7 summit (part 2)

Read more

THE DEBATE

Obama in Japan: Will his final G7 mark end of an era? (part 1)

Read more

INSIDE THE AMERICAS

Baltimore residents react to latest verdict in Freddie Gray case

Read more

ENCORE!

Paris photography festival shines a spotlight on young, emerging talents

Read more

PEOPLE & PROFIT

Are company bosses paid too much?

Read more

FOCUS

Spain: Employees denounce their working conditions in Catalonia's abattoirs

Read more

Business

It's game on in Los Angeles at the E3 Convention

Text by Eric Olander

Latest update : 2011-06-07

E3 is underway in Los Angeles where many of the world's leading technology companies are unveiling their latest consoles, portable devices and games. Major announcements are due from Microsoft, Sony and Ubisoft amongst others.

Microsoft unveiled the latest enhancements to its popular XBOX 360 game console Monday in Los Angeles at the Electronic Entertainment Exposition known as E3.  At an elaborate media event Monday, the Redmond, Washington-based software giant is aggressively trying to reposition its gaming platform to become an entertainment hub.

While gaming remains at the center of the XBOX 360, Microsoft said it will also integrate a number of new features to the console including online search and streaming video. While XBOX 360 is not the first platform to move beyond pure gaming, Microsoft's deployment of voice controls and motion sensors using its Kinect device is unprecedented “We must get the technology out of your way,” said Marc Whitten, corporate vice president for Xbox Live.

Among the new games set to be released later this year for XBOX 360 include Electronic Arts' Tiger Woods golf and a new addition to their hugely popular FIFA football franchise.

Date created : 2011-06-06

COMMENT(S)