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Business

It's game on in Los Angeles at the E3 Convention

©

Video by Eric Olander

Text by Eric Olander

Latest update : 2011-06-07

E3 is underway in Los Angeles where many of the world's leading technology companies are unveiling their latest consoles, portable devices and games. Major announcements are due from Microsoft, Sony and Ubisoft amongst others.

Microsoft unveiled the latest enhancements to its popular XBOX 360 game console Monday in Los Angeles at the Electronic Entertainment Exposition known as E3.  At an elaborate media event Monday, the Redmond, Washington-based software giant is aggressively trying to reposition its gaming platform to become an entertainment hub.

While gaming remains at the center of the XBOX 360, Microsoft said it will also integrate a number of new features to the console including online search and streaming video. While XBOX 360 is not the first platform to move beyond pure gaming, Microsoft's deployment of voice controls and motion sensors using its Kinect device is unprecedented “We must get the technology out of your way,” said Marc Whitten, corporate vice president for Xbox Live.

Among the new games set to be released later this year for XBOX 360 include Electronic Arts' Tiger Woods golf and a new addition to their hugely popular FIFA football franchise.

Date created : 2011-06-06

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