Latest update: 14/06/2011 

- economy - London - London 2012 Games - sport - sport business


Business of sport: how to make sport a money spinner

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In this programme we look at how sport is more than just a source of national pride and excitement. We head to London, where officials are hoping the London Olympics next year will boost Britain’s bottom line.

BEYOND BUSINESS
By Markus KARLSSON
Slideshow: Behind the scenes
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Books and money: cashing in on literary awards

In this show we're comparing the merits of France's Prix Goncourt with Britain's Man Booker Prize. Both are handed out annually and usually lead to instant fame and a bump in book sales for the authors who win. But there's criticism of how the Prix Goncourt in particular is awarded. France 24 decided to find out more.
Culture and competition: exploring China's soft power
08/09/2012 - BEYOND BUSINESS

Culture and competition: exploring China's soft power

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Healthcare: a money-making business?

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Chinese cinema: once upon a time in China...
21/07/2012 - BEYOND BUSINESS

Chinese cinema: once upon a time in China...

Today we focus on China's ambitions on the silver screen. The movie business is growing rapidly in China; ticket sales grew by almost a third last year, to a value of around 2 billion dollars. There are even plans to build a Chinese version of Hollywood in the city of Tianjin. But the ambitions of Chinese filmmakers stretch beyond their own market. They plan to stretch their wings further afield.
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Globalisation: the temptation of protectionism

If a company is European, should it buy European? And can governments encourage this without resorting to protectionism? We take a look at all these issues, focusing in particular on the airline industry.

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