Latest update: 14/06/2011 

- economy - London - London 2012 Games - sport - sport business


Business of sport: how to make sport a money spinner

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In this programme we look at how sport is more than just a source of national pride and excitement. We head to London, where officials are hoping the London Olympics next year will boost Britain’s bottom line.

BEYOND BUSINESS
By Markus KARLSSON
Slideshow: Behind the scenes
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