Latest update: 13/09/2011 

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The group buying phenomenon

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The Chicago-based group buying company 'Groupon' is credited with sparking one of the latest waves in online shopping by connecting merchants and consumers with unbelievable deals. Although the company is now encountering a number of obstacles from management woes to overseas expansion, the group buying phenomenon that Groupon sparked is taking off.

TECH 24
By Eric Olander
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