Latest update: 23/11/2011 

- auto industry - France - Renault


Renault eyes emerging markets with €2,500 car

Renault eyes emerging markets with €2,500 car

French car maker Renault intends to develop several low-price car models that would be aimed at emerging markets, a business daily reported on Wednesday.

By News Wires (text)
 

AFP - Renault is set to embark on a project to build an ultra-economic car costing just 2,500 euros (3,375 dollars,) a French business newspaper reported.

According to an article set to appear in Wednesday's La Tribune, a team at Renault-Nissan will on January 1 start developing several low-price car models for emerging markets, though the vehicles could ultimately find their way into the European marketplace.

The cheapest will cost only a third as much as the Dacia Logan, a small family car manufactured by Renault and its Romanian subsidiary Dacia.

The project will be overseen by Gerard Detourbet, head of Renault's entry-level car division, La Tribune reported, citing internal sources.

Renault confirmed to AFP that Detourbet would join a Renault-Nissan small-car team at the start of 2012.

But the car maker did not comment on whether a 2,500-euro car would be the team's focus.

Comments (2)

Can Renault help low income Americans?

Please make these cars available in the USA. Although we are not a "developing country", there are many people here who are dirt poor and need transportation. We don't have the high quality public transportation available in France, and it's getting worse as they reduce budgets. Also, for some reason, they can't make a low cost electric car here, even though the technology to do so is relatively cheap. It does not have to be like the Tesla. Just a working man's car that is good for the city and short hops on the freeway would be fine for most of us. Replacing that expensive lithium battery with lead acid would go a long way toward that.

2500 Euro car

I think that they are already working towards this with the Cleo Biza. The only Renault car that I regret purchasing as a consistent Renault fanatic.

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