Social media and the US presidential race

The United States presidential elections are expected to be the most expensive in history. While the lion's share of the candidates' budget will be spent on television advertising, social media is becoming an increasingly important component of their communications strategies. From Facebook to Twitter to Blogs, the Republicans are leveraging every major social network in their race to the white house.

TECH 24

By Eric Olander

14/05/2012 - TECH 24

Ready... set... power. Africa 2.0 powered by the sun.

A California-start-up is hoping to harness the power of the sun to energize Africa's burgeoning cell phone market. The ReadySet from Fenix is an affordable new charging station with an equally innovative business model. Plus, the phenomenon behind Kickstarter, the hugely successful site for creative professionals to find millions of financial supporters for their projects.

30/04/2012 - TECH 24

Inside Apple's mysterious corporate culture

'Inside Apple' is a new book that purportedly reveals some of the management secrets behind the tech company's remarkable success over the past 20 years. Author Adam Lashinky describes a truly distinctive corporate culture that emphasizes discipline, costs and creativity. But even as it racks up one success after another, can the company avoid the inevitable pitfalls ahead?

23/04/2012 - TECH 24

French elections in the age of Twitter

Twitter users around the world defied the French government's ban on publishing exit polls and preliminary results from Sunday's first round presidential election. Drawing on the spirit of Charles de Gaulle's coded broadcasts from London during WWII, the hashtag 'radiolondres' became the forum to distribute coded messages Sunday with the results.

09/04/2012 - TECH 24

Digital Russia

Although Moscow may no longer have the geopolitical influence that it had during the cold war, Russia is increasingly becoming a global tech powerhouse. In this special edition of Tech 24, FRANCE 24's Rebecca Bowring reports from Moscow on the growing prowess of Russian tech firms.

02/04/2012 - TECH 24

France's presidential election goes digital

The last French voters went to the polls in 2007 to elect their president, the Internet played an inconsequential role. Today, the situation is totally different. Voters across the country are participating via micro-blogs, social networks and search engines prompting the leading campaigns to develop comprehensive online strategies.

- Barack Obama - Mitt Romney - Republicans (USA) - US presidential election 2012

Social media and the US presidential race

Ready... set... power. Africa 2.0 powered by the sun.

Inside Apple's mysterious corporate culture

French elections in the age of Twitter

Digital Russia

France's presidential election goes digital

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