Latest update: 10/01/2012 

- Barack Obama - Mitt Romney - Republicans (USA) - US presidential election 2012


Social media and the US presidential race

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The United States presidential elections are expected to be the most expensive in history. While the lion's share of the candidates' budget will be spent on television advertising, social media is becoming an increasingly important component of their communications strategies. From Facebook to Twitter to Blogs, the Republicans are leveraging every major social network in their race to the white house.

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By Eric Olander
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