Despite a global economic crisis and the soaring price of gold, jewelry designers have found ways to attract buyers.
Discreetly run for 3 generations, Lara is a high-end jewelry store here in Paris. Sparkling under this glass case is a 5.60 carat diamond. An exquisite piece worth more then 300,000 euros. Made from pure carbon, diamonds have the same chemical compound as graphite which is used in pencils.... They are measured in carats. Brazil, Africa, Russia, Australia and Canada are the only places in the world that have the volcanic conditions necessary to make diamonds. Extreme pressure and high temperatures combine...and 1.5 to 3 billion years later the unique stone is formed. It’s a rare process, that is reflected in fine jewelry making...
Personalized jewelry may be the ultimate luxury, but in today’s market having an affordable collection is a must. Buying jewelry made of innovative materials online is the latest trend.
Wether it’s 300 or 300,000 euros, on-line or in person, the client expects to feel special because “Diamonds are a girl’s best friend”!