Latest update: 03/02/2012 

- elections - Facebook - media - opinion polls - social networking


Social media: a new tool for testing public opinion

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MEDIAWATCH, Tues. 1/2/2012: Several news websites are now using social media to determine the strength of candidates during election campaigns. How reliable are their methods though? We take a look at some examples. Meanwhile the old-fashioned opinion poll is still a popular feature in the media ahead of elections. It may be more tried and tested but it is not without its flaws.

MEDIAWATCH
By James CREEDON
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