Latest update: 02/05/2012
- Apple - Internet - iPad - iPhone - Steve Jobs
Inside Apple's mysterious corporate culture
'Inside Apple' is a new book that purportedly reveals some of the management secrets behind the tech company's remarkable success over the past 20 years. Author Adam Lashinky describes a truly distinctive corporate culture that emphasizes discipline, costs and creativity. But even as it racks up one success after another, can the company avoid the inevitable pitfalls ahead?
By Eric Olander