Latest update: 14/05/2012
Video games: the rise of the Middle East
In this edition we look at the world’s fastest-growing media business. The video games market is forecast to reach over $80 billion by 2015, according to PricewaterhouseCoopers. American, European and Japanese games makers dominate the market, but Middle Eastern actors want a bigger share of the pie. For many of them it’s not only about money, but also about cultural influence.