Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Tunisia lose first World Cup match against England (1-2)

Read more

MEDIAWATCH

'Aquarius', refugees and 'Europe's soul'

Read more

THE DEBATE

Colombia's next president: Duque defeats left-wing Petro in runoff

Read more

ENCORE!

Music show: Chiara Civello, Jay-Z and Beyoncé & Solidays festival

Read more

FOCUS

How corruption has damaged Armenia's environment

Read more

THE INTERVIEW

'Changing FARC peace deal would be a huge historical error for Colombia'

Read more

TALKING EUROPE

EU ombudsman: 'Just raising an issue can be sufficient to change things'

Read more

TALKING EUROPE

Trouble in the eurozone: New Italian government puts pressure on establishment

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

COMMENT(S)

Archives

2018-06-08 fashion

France's Hyères Festival awakens consciences

On the shores of the Mediterranean, at France's Hyères Festival, creative minds come to compete in three categories: "Clothing", "Photography" and "Accessories". These young...

Read more

2018-05-25 fashion

Anti_Fashion is fashionable!

Fashion inspires our dreams... but should we re-invent it? In the northern French city of Roubaix, trend guru Li Edelkoort is raising awareness among fashion professionals with...

Read more

2018-05-18 fashion

Tunis Fashion Week liberates bodies and minds

Fashion, at its best, is also a sort of theatre. So where better to hold the 10th edition of Tunis Fashion Week than the grand amphitheatre of Carthage? North African design was...

Read more

2018-05-11 fashion (programme)

Haute couture, summer 2018: Where do designers get their ideas?

Every year, a fashion house produces between four and ten collections - an endless cycle. How do they keep evolving while remaining loyal to the brand identity? Where do these...

Read more

2018-05-04 fashion (programme)

France's Hyères Festival shakes up the fashion world

The 33rd edition of France's Hyères Fashion, Photography and Accessories Festival is an ode to women. This year, awards went almost exclusively to female designers, including one...

Read more