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Ahmed Kathrada's funeral highlights divisions within the ruling ANC party

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MEDIAWATCH

It's Not EU, It's Me

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BUSINESS DAILY

Markets muted as UK begins Brexit proceedings

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THE DEBATE

'Thank you and goodbye': Clock starts on Brexit negotiations (part 1)

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THE DEBATE

'Thank you and goodbye': Clock starts on Brexit negotiations (part 2)

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ENCORE!

Film show: 'Ghost in the Shell', 'The Confession' and Jean Rouch centenary

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FOCUS

Italy: Anti-establishment mayor of Rome faces grim reality of power

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MIDDLE EAST MATTERS

Refugees of rap: Using music to speak out about the Syrian war

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THE POLITICAL BRIEF

Rise of populism: Could far-right leader Le Pen be France's next president?

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FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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Archives

2017-03-24 fashion (programme)

When fashion meets technology

When it comes to technology, fashion designers need to find ways to use tech that make sense. Today, technology needs to be invisible, and it needs to enhance elegance, rather...

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2017-03-10 Paris Fashion Week

Paris Fashion Week embraces feminism and multiculturalism

Paris Fashion Week is embracing feminism and multiculturalism like never before. Haider Ackermann opens his show with three black models striding down the catwalk, while Dior...

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2017-03-03 fashion

Paris Fashion Week: Next winter's ready-to-wear collections celebrate diversity

It's Paris Fashion Week and the hotly anticipated ready-to-wear Autumn/Winter 2017/2018 collections don't disappoint. Johanna Senyk names her latest offering for Wanda Nylon "In...

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2017-02-17 fashion (programme)

Haute Coiffure: When hairdressing becomes a work of art

When we talk about cuts in the world of haute couture, we're usually talking about clothes. But there's another type of cut that's integral to high fashion: haircuts! Twice a...

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2017-02-03 fashion

Haute Couture, summer 2017 collections: From fantasy to experimentation

Haute Couture is a fantasy, but it’s also about the art of creating one-off pieces and a lab for research and experimentation. FRANCE checks out the latest runway shows....

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