Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Nigerian oppposition claims historic election win

Read more

MEDIAWATCH

Facebook tracks you, even if you not a user

Read more

DEBATE

Iran deal: Deadline day for nuclear talks (part two)

Read more

DEBATE

Iran deal: Deadline day for nuclear talks (part one)

Read more

DOWN TO EARTH

Agriculture: When farms turn into factories

Read more

FOCUS

Strait of Hormuz: a smuggler's paradise

Read more

THE INTERVIEW

Investigations against pro-Ouattara camp to begin mid-2015, says ICC chief prosecutor

Read more

ENCORE!

Asaf Avidan's Gold Shadow

Read more

THE INTERVIEW

UN Special Envoy to the Middle East: 'I leave the Gaza Strip in an even worse situation than before'

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

COMMENT(S)

Archives

2015-03-27 fashion

When haute couture becomes ready-to-wear for Alaïa, Jarrar and Kayrouz

Industry rebel Azzedine Alaïa revealed his new collection in the heart of the Marais. It's a master class in couture, combining sensuality with almost monk-link simplicity....

Read more

2015-03-13 fashion

Clash of the titans: Chanel, LVMH and Kering take on independent fashion houses

In Paris, Chanel, LVMH and Kering go head-to-head with independent fashion houses in a flurry of fabric and air kisses. Next autumn and winter's ready-to-wear collections will be...

Read more

2015-03-09 fashion

Winter 2015 ready-to-wear: Make way for smart fabrics!

Paris is taking centre stage as it showcases next winter’s ready-to-wear collections: masculine lines with feminine twists, new shapes and smart fabrics... We take a closer look...

Read more

2015-02-20 fashion

'Le Bord des Mondes' exhibition welcomes creative people from outside art world

"There are many forms of expression that aren’t necessarily confined to one artistic format, forms that let us see that works of art can exist everywhere and that their creators...

Read more

2015-02-07 fashion

Haute Couture spring summer 2015, a dreamed reality

Karl Lagerfeld has described haute couture as ‘dreamed reality’. One Chanel wedding dress, a riot of embroidery and feathers, took 15 people a month to make. It’s a visual feast...

Read more