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The Race to Save Lives in Nepal: World Ramps up Efforts to Provide Emergency Aid (part 2)

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DEBATE

The Race to Save Lives in Nepal: World Ramps up Efforts to Provide Emergency Aid (part 1)

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MEDIAWATCH

Nepal earthquake on social media

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TALKING EUROPE

Louis Michel: 'Europe is not guilty' of Africa's failings

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TALKING EUROPE

Italy's Europe minister: 'Bold measures' needed to dismantle human trafficking

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ENCORE!

Music show: Blur, Martin Gore and Moriarty

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FOCUS

France steps up cyber defence in wake of attacks

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BUSINESS DAILY

End of an era as Volkswagen's Piech resigns

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THE OBSERVERS

Police beat kids in Guinea, and militias dynamite homes in Iraq

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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

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Archives

2015-04-10 fashion

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2015-03-27 fashion

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2015-03-13 fashion

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2015-03-09 fashion

Winter 2015 ready-to-wear: Make way for smart fabrics!

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2015-02-20 fashion

'Le Bord des Mondes' exhibition welcomes creative people from outside art world

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