Don't miss

Replay


LATEST SHOWS

YOU ARE HERE

Cognac, 'liquor of the gods'

Read more

BUSINESS DAILY

Airbus flying high as profits soar

Read more

REPORTERS

Pakistani Taliban set their sights on police

Read more

DEBATE

Are Airbnb and Uber creating a 'black economy'? (part 2)

Read more

DEBATE

Are Airbnb and Uber creating a 'black economy'? (part 1)

Read more

IN THE PAPERS

'Jihadi John' unmasked

Read more

ENCORE!

How French women wash

Read more

THE BUSINESS INTERVIEW

'We need to constantly renew ourselves', says CEO of Lego

Read more

EYE ON AFRICA

Nigeria unrest: Boko Haram attacks kill dozens

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every other Friday at 3.50 pm Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

COMMENT(S)

Archives

2015-02-20 fashion

'Le Bord des Mondes' exhibition welcomes creative people from outside art world

"There are many forms of expression that aren’t necessarily confined to one artistic format, forms that let us see that works of art can exist everywhere and that their creators...

Read more

2015-02-07 fashion

Haute Couture spring summer 2015, a dreamed reality

Karl Lagerfeld has described haute couture as ‘dreamed reality’. One Chanel wedding dress, a riot of embroidery and feathers, took 15 people a month to make. It’s a visual feast...

Read more

2015-01-31 fashion

Haute couture, Spring/Summer 2015: Jean Paul Gaultier and Raf Simons

The real challenge for designers is finding silhouettes that reflect the spirit of the times. This year Raf Simons for Dior took a gamble, combining sartorial references from the...

Read more

2015-01-24 fashion

Paris Men's Fashion, Fall/Winter 2015: Freedom of speech triumphs

The question on everybody’s lips: were they going to show up? Would journalists and buyers from across the world travel to the French capital after the Paris attacks to see the...

Read more

2015-01-16 fashion

87th edition of Pitti Uomo: Men are evolving, here's the proof

In this courtyard of Florence’s Basso Fortress are more than 30,000 people, all on the lookout for what the competition is up to and taking orders. It’s the 87th edition of Pitti...

Read more