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Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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2017-12-21 fashion

High-tech fabrics and 3D printers for this winter's Haute Couture

Whether it's rebellious, classical or audacious, this winter’s haute couture offering is impressive. It's also big business: the global luxury goods market grew five percent this...

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2018-01-05 fashion

Trends in 2018, feminism in fashion and taboos

Among 2017’s fashion highlights: A growing awareness of the influence of models on young women and the role they play in shaping societal ideals. Also during the year, we saw a...

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2017-12-21 fashion

Promoting solidarity through fashion

Every year, La Friperie Solidaire (Abbé Pierre Foundation and Emmaüs) handles 400 tonnes of clothes. Raw material of the solidarity economy, they’re first sorted, and then...

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2017-12-08 fashion

Men's fashion: 'The flowers are starting to bloom'

Fashion isn't only a woman's game. In fact menswear collections are often just as innovative and eye-catching as womenswear. Especially when they provide a way of interrogating...

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2017-11-24 fashion

Death of an icon: Remembering fashion designer Azzedine Alaïa

"Women taught me everything I know". Franco-Tunisian fashion designer Azzedine Alaïa, among the most prolific and talented couturiers of his day, passed away in Paris on November...

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