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BUSINESS DAILY

$2.3bn for two million songs: Sony buys majority stake in EMI

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IN THE PRESS

'Shut Up and Drive': Saudi's paradoxical message after women's rights activists arrested

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EYE ON AFRICA

Burundi approves new constitution allowing president to extend time in power

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THE DEBATE

Populist takeover: Italy approves unprecedented coalition

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FOCUS

Young Nicaraguans lead protests against President Ortega

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ENCORE!

Music show: Opera singer Lawrence Brownlee, Snow Patrol & Natalie Prass

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TALKING EUROPE

EU Commissioner Johannes Hahn: 'Either we import stability, or we export instability'

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TALKING EUROPE

From Italy to Cyprus via Hungary: A look back at key events in Europe

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BUSINESS DAILY

US-China trade war is 'on hold'

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FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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2018-05-18 fashion

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2018-05-11 fashion (programme)

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2018-05-04 fashion (programme)

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2018-04-20 fashion

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2018-04-06 fashion

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