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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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2018-04-20 fashion

Haute Couture, summer 2018: Julien Fournié finds inspiration in Asia

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2018-04-06 fashion

MAD Brussels, a new platform to showcase daring fashion designs

In Brussels, an unusual fashion platform has just emerged: the MAD. Its founder, Alexandra Lambert, fought for more than 15 years to get the project off the ground. She wants to...

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2018-03-23 fashion

Menswear, spring 2018: Men are changing, for good!

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2018-03-09 fashion

Paris Fashion Week: Chanel vows to replant hundreds of trees

From environmental awareness to social activism, the Paris 2018 winter ready-to-wear collections are changing the world! Chanel opts for a distinctly autumnal backdrop, while...

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2018-03-02 Paris Fashion Week

Paris Fashion Week celebrates 50 years since May 1968 protests

From 1968 to 2018, this year marks five decades since the May 1968 protests which would revolutionise French society. An inspirational anniversary for designers at Paris Fashion...

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