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South Sudan's refugee crisis has reached catastrophic proportions, the UN warns

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MEDIAWATCH

'Last Night in Sweden'? Trump's comment causes confusion

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THE DEBATE

Mosul Offensive: New phase in battle for Iraq's second city (part 1)

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THE DEBATE

Mosul Offensive: New phase in battle for Iraq's second city (part 2)

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ENCORE!

Kiwi indie heroes The Naked and Famous reflect on life after 'Young Blood'

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THE INTERVIEW

France's election: 'The Russians are doing what they can to bring down Macron'

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North Dakota: Sioux tribe stands firm against pipeline project

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TALKING EUROPE

Georgian foreign minister discusses ties with EU, NATO

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FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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Archives

2017-02-17 fashion (programme)

Haute Coiffure: When hairdressing becomes a work of art

When we talk about cuts in the world of haute couture, we're usually talking about clothes. But there's another type of cut that's integral to high fashion: haircuts! Twice a...

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2017-02-03 fashion

Haute Couture, summer 2017 collections: From fantasy to experimentation

Haute Couture is a fantasy, but it’s also about the art of creating one-off pieces and a lab for research and experimentation. FRANCE checks out the latest runway shows....

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2017-01-27 fashion

Haute Couture, summer 2017 collections: Paris is a fairytale

It's Paris Fashion Week and time to check out the spring-summer 2017 Haute Couture collections. Dior is celebrating 70 years with a masked ball at the Rodin Museum. For the first...

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2017-01-20 fashion

Men's fashion: Winter 2017/2018 collections shake up gender barriers

Sadly, men tend to stick to the tried and tested when it comes to outfits. They don’t seem to realise that men's fashion has answers to more questions than you ever knew to ask....

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2017-01-13 fashion

Men's fashion: Pitti Uomo showcases innovative fabrics

It’s become the hotspot for menswear collections: the Basso Fort in Florence is the place to catch all the new trends. After more than 50 years, Pitti Uomo is more than a...

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