Don't miss

Replay


LATEST SHOWS

ACROSS AFRICA

Mass graves in Central Kasaï bear witness to growing violence in DR Congo

Read more

EYE ON AFRICA

French far right leader Marine Le Pen meets with French troops in Chad

Read more

THE DEBATE

Westminster Attack: What response to Parliament Rampage? (part 2)

Read more

THE DEBATE

Westminster Attack: What response to Parliament Rampage? (part 1)

Read more

FOCUS

A day in the life of an Indian entrepreneur

Read more

BUSINESS DAILY

US department store Sears faces possible closure

Read more

THE INTERVIEW

Thomas Friedman on technology, Trump and the media

Read more

IN THE PAPERS

'Terror in Westminster'

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

COMMENT(S)

Archives

2017-03-10 Paris Fashion Week

Paris Fashion Week embraces feminism and multiculturalism

Paris Fashion Week is embracing feminism and multiculturalism like never before. Haider Ackermann opens his show with three black models striding down the catwalk, while Dior...

Read more

2017-03-03 fashion

Paris Fashion Week: Next winter's ready-to-wear collections celebrate diversity

It's Paris Fashion Week and the hotly anticipated ready-to-wear Autumn/Winter 2017/2018 collections don't disappoint. Johanna Senyk names her latest offering for Wanda Nylon "In...

Read more

2017-02-17 fashion (programme)

Haute Coiffure: When hairdressing becomes a work of art

When we talk about cuts in the world of haute couture, we're usually talking about clothes. But there's another type of cut that's integral to high fashion: haircuts! Twice a...

Read more

2017-02-03 fashion

Haute Couture, summer 2017 collections: From fantasy to experimentation

Haute Couture is a fantasy, but it’s also about the art of creating one-off pieces and a lab for research and experimentation. FRANCE checks out the latest runway shows....

Read more

2017-01-27 fashion

Haute Couture, summer 2017 collections: Paris is a fairytale

It's Paris Fashion Week and time to check out the spring-summer 2017 Haute Couture collections. Dior is celebrating 70 years with a masked ball at the Rodin Museum. For the first...

Read more