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Chaos at Westminster: UK's post-brexit leadership battle (part 2)

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THE DEBATE

Chaos at Westminster: UK's post-brexit leadership battle (part 1)

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ENCORE!

Matthew McConaughey and ‘Free State of Jones' shine new light on American civil war

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Zika virus spreading fast across Puerto Rico

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FRENCH CONNECTIONS

Take a break: France’s love affair with vacations

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THE INTERVIEW

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INSIDE THE AMERICAS

Panama: Triple X canal for giant cargos

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THE INTERVIEW

Israel’s ex-intel chief: ‘Together, we can do a lot to make Middle East a better place’

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IN THE PAPERS

François Hollande: ‘Brexit result is irrevocable’

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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

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Archives

2016-06-25 fashion

Men's fashion for summer 2017, part 1

After London and Milan, Paris is hosting summer 2017's men's fashion week. Thoughtfulness and unbridled creativity are the order of the day. Rick Owens looks to "evolution"....

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2016-06-17 fashion

Marseille honours local fashion designer Yacine Aouadi

For 30 years now, La Maison Méditerranéenne des Métiers de la Mode or MMMM has devoted itself to passing its fashion expertise down the generations. Since 2010, the group has...

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2016-06-10 fashion

Cruise Collections 2017: Big labels showcase collections in Cuba, Brazil and Britain

For Louis Vuitton, the clean abstractionism of Niemeyer’s building works seamlessly with the collections’s deconstructed pop aesthetic. And ahead of both Hong Kong and Paris,...

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2016-05-20 fashion

Meeting Marlou van Engelen, an unusual stylist

When she was just 15, Dutch designer Marlou van Engelen left Holland for London in pursuit of a life of fashion. She’s now back in Amsterdam, where her office is a former church,...

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2016-05-06 fashion

Can Made In France save French fashion?

Paris's Carreau du Temple, once a clothes market, has become one of the city's most trendy venues, making it the perfect setting for this year’s Made in France salon. The event...

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