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Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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2017-01-20 fashion

Men's fashion: Winter 2017/2018 collections shake up gender barriers

Sadly, men tend to stick to the tried and tested when it comes to outfits. They don’t seem to realise that men's fashion has answers to more questions than you ever knew to ask....

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2017-01-13 fashion

Men's fashion: Pitti Uomo showcases innovative fabrics

It’s become the hotspot for menswear collections: the Basso Fort in Florence is the place to catch all the new trends. After more than 50 years, Pitti Uomo is more than a...

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2017-01-06 fashion

Dancing models, Chanel and the Ritz in Paris

Fashion seems to have moved on from being the wallflower at the party. Jean Paul Gaultier started the trend back in January 2016. Dance is now everywhere, whether it's in the...

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2016-12-22 fashion

10th edition of the International Festival of African Fashion (FIMA) in Agadez in Niger

Known as the “Magician of the desert”, Nigerien fashion designer Alphadi is about to open the 10th edition of his International Festival for Fashion in Africa, or FIMA, in...

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2016-12-08 fashion

French fashion legend Pierre Cardin celebrates 70 years of design

He is the only fashion designer who is a member of the French academy of fine arts. French couturier Pierre Cardin has chosen to celebrate the 70th anniversary of his fashion...

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