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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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Archives

2017-07-07 fashion

Paris Haute Couture Week: French soft power is back!

Haute Couture is a key component of France’s soft power, a way of influencing global fashion and propagating a specifically Parisian savoir-faire. Chanel's Karl Lagerfeld puts it...

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2017-06-23 fashion (programme)

Behind the scenes at Dior’s star-studded desert show

FRANCE 24 visited Dior’s studio as it prepared to present its 2018 Cruise collection held in a nature reserve among the rolling hills of Santa Monica. Dior’s new creative...

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2017-06-09 fashion (programme)

Meeting students at fashion school in Casablanca

FRANCE 24 takes you to discover the Casa Moda Academy in Casablanca, Morocco. It's the most celebrated and creatively audacious fashion school on the African continent. The...

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2017-05-26 fashion (programme)

French fashion designer Jacquemus declares his love for Marseille

He loves blue and white, he loves the sun and stripes, and he also loves the French port city of Marseille. At just 27 years old, Simon Porte Jacquemus is the guest of honour at...

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2017-05-19 Doha

High-end jewellery brands show off glittering gems in Doha

The Doha Jewellery and Watches Exhibition is an opportunity for professionals and buyers to meet - but it’s also, somewhat unusually, open to the public. Cracking the Middle East...

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