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South Sudan rebel leader thinks latest peace deal is questionable

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Obama addresses African Union

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Lucy, Obama and Donald Trump are ‘part of the same human family’

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THE DEBATE

Obama's Africa Legacy: US president warns against 'cancer of corruption' part 2

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Obama's Africa Legacy: US president warns against 'cancer of corruption' part 1

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Russia's private military firms operate in legal grey area

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'Turkey's messy war explained'

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Thousands evacuated amid forest fires

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The styles of summer 2015

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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

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Archives

2015-07-17 fashion (programme)

Tunis Fashion Week, a means to counter extremism

In Tunisia, fashion and art are working together, not only in the name of economic progress but also as a means to counter extremism. At Tunis Fashion Week, visual artist Meriem...

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2015-07-10 fashion

Haute Couture: Jean Paul Gaultier inspired by French region of Brittany

In Paris, haute couture is a bi-annual affair, a parade of sumptuous fabrics and eye-watering craftsmanship. Couturiers observe the world around them, soak up the eccentric as...

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2015-07-03 fashion (programme)

Behind the scenes of haute couture: Taking time to create something unique

Haute couture is how the big luxury groups show what they’re made of on the international scene. But in Paris, there's still a handful of independent labels, as keen as ever to...

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2015-06-26 fashion (programme)

Menswear summer 2016: Time for experimentation and new elegance

Down with uniformity! The time for experimentation has arrived, a search for a new kind of elegance. For next summer’s on-trend man it’s all about a dash of 1940s classic...

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2015-06-19 fashion

French fabric still alive and well

Fashion is one of France's most glamorous and lucrative exports. But before the creative work can begin, a parallel industry has already been hard at work producing the fabric....

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