Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Burundi judges back Nkurunziza's bid for a third term

Read more

MEDIAWATCH

"French Patriot Act" criticised online

Read more

DEBATE

France's Patriot Act? Lawmakers Approve Surveillance Bill (part 2)

Read more

DEBATE

France's Patriot Act? Lawmakers Approve Surveillance Bill (part 1)

Read more

FOCUS

Will Finland's eurosceptic party enter government?

Read more

FOCUS

The health risk behind Argentina's soya paradise

Read more

EYE ON AFRICA

Top Burundian judge flees country after government pressure

Read more

IN THE PAPERS

'60% of British citizens want voting reform'

Read more

THE INTERVIEW

Swedish FM: ‘Diplomacy today is about courage and patience’

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-05-11

Marc Menasé / Menlook

Fashion is going digital.

A model, a stylist, and a photographer...here we are at the French giant of on-line retail for mens clothing and accessories, MenInvest. Over 2 hundreds brands, thirty thousands items in stock, and one hundred thousand clients. Fashion is going digital.
Management come easy for Marc Ménasé. Ten years ago he took part in the early stages of the price comparison website Kelkoo, then moved on to create Nextedia, an online marketing agency which he later sold at top dollar to the Lagardre groupe. In 2010 he started MenInvest, an on-line retail and communication company geared towards men.
Of the 35 million internet users in France, more then 2 out of 3 buy on-line. And today it’s men that are increasingly logging on to shop. But it’s a clientele that is very brand loyal and introducing them to new designers is a challenge.
Making men comfortable with new fashion trends. It requires a right combination from the two divisions that make up MenIvest: commerce and communications. For communications, conveying the right message is key. The topics remain within the usual masculine bounds: watches, cars, high-tech gear, and design. As for the commercial side, the company created its own distribution brand, conceived in-house and made in Europe. Collections that bring to mind a retro revival. Proof that men may still prefer what’s old as new again.
 

By Media TV

COMMENT(S)

Archives

2015-05-01 fashion

30th International Festival of Fashion and Photography in Hyères

The small city of Hyères in the south of France is to fashion and photography what Cannes is to film. The Hyères festival turns 30 this year, and it’s all thanks to one man,...

Read more

2015-04-25 art

Craftsmen passionate about their trade

They spend their days assembling, smoothing, engraving and polishing. Master craftsmen love what they do, and so do their customers, fascinated by that inimitable savoir-faire....

Read more

2015-04-10 fashion

Jean Paul Gaultier shakes things up at the Grand Palais

Having dazzled Montreal, Dallas, San Francisco, Madrid, Rotterdam, Stockholm, New York, London and Melbourne, the Jean Paul Gaultier exhibition has finally landed in Paris!...

Read more

2015-03-27 fashion

When haute couture becomes ready-to-wear for Alaïa, Jarrar and Kayrouz

Industry rebel Azzedine Alaïa revealed his new collection in the heart of the Marais. It's a master class in couture, combining sensuality with almost monk-link simplicity....

Read more

2015-03-13 fashion

Clash of the titans: Chanel, LVMH and Kering take on independent fashion houses

In Paris, Chanel, LVMH and Kering go head-to-head with independent fashion houses in a flurry of fabric and air kisses. Next autumn and winter's ready-to-wear collections will be...

Read more