Don't miss

Replay


LATEST SHOWS

IN THE PAPERS

'My enemy's enemy?'

Read more

IN THE PAPERS

Hollande: 'Lost in election'

Read more

Access Asia

Beef off the menu in Maharashtra

Read more

EYE ON AFRICA

Nigerian elections: early results show close race

Read more

MEDIAWATCH

"Slap in the face" for Socialists in French local elections

Read more

EYE ON AFRICA

Nigeria: Millions prepare to go to the polls on Saturday

Read more

DEBATE

Nigeria: And the winner is... Tense wait for election results (part 2)

Read more

DEBATE

Nigeria: And the winner is... Tense wait for election results (part 1)

Read more

ENCORE!

Jeanne Added on her classical pop-crossover

Read more

A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

COMMENT(S)

Archives

2015-03-19 Greece

Nicolas Vernicos: 'The Greek banking system is like a tap without water'

"The Greek banking system is like a tap without water". That's the view of Nicolas A. Vernicos. The president of the International Chamber of Commerce-Hellas calls for help and a...

Read more

2015-03-05 Banking secrecy

2018 'will mark end of banking secrecy in Switzerland': OECD tax chief

From HSBC to McDonald's, tax dodging is back in the media spotlight following a series of revelations in recent weeks. The issue is global and it requires global solutions,...

Read more

2015-02-26 economy

'We need to constantly renew ourselves', says CEO of Lego

Lego saw a 15% rise in profits in 2014, with sales up partly thanks to the success of the Lego movie. Markus Karlsson speaks to the CEO of the Danish toy maker. Jorgen Vig...

Read more

2015-02-12 economy

Climate change: 'Business as usual is dead' says Philippe Joubert, chair of the Prince of Wales's Corporate Leaders Group

'Business as usual is dead' says Philippe Joubert, former President of Alstom Power, the French energy engineering firm. He is now the chair of the Prince of Wales's Corporate...

Read more

2015-02-05 economy

Falling oil prices offer the opportunity to diversify, says Nigeria's finance minister

Global oil prices have fallen sharply, leading to significant revenue shortfalls in many energy exporting nations, such as Nigeria. For Ngozi Okonjo-Iweala, the country's finance...

Read more