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A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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2014-08-21 Hong Kong

Clement King Man Kwok, CEO, The Hongkong and Shanghai Hotels

The Hong Kong-based Peninsula Hotels group has made its first foray into Europe with the opening of a luxury hotel in Paris. Markus Karlsson went there to meet its CEO, Clement...

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2014-08-28 Manuel Valls

Geoffroy Roux de Bézieux, Vice President of French business lobby MEDEF

France is having its "sick man of Europe" moment. Unemployment is more than 10% and the country has not managed two successive quarters of economic growth since President...

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2014-08-07 eurozone

Ludovic Subran, Chief Economist, Euler Hermes

Where is the European economic recovery? Will the eurozone be able to get back on its feet? Markus Karlsson asks Ludovic Subran, chief economist at insurer Euler Hermes.

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2014-09-05 French economy

Switzerland tops World Economic Forum global competitiveness report

The World Economic Forum has just published its major annual report on global competitiveness. Switzerland tops the WEF's ranking, for the sixth consecutive year, followed by...

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2014-09-04 business

Stéphane Richard, CEO of Orange

Stéphane Richard, CEO of French telecoms market leader Orange, tells France 24's Markus Karlsson that after an almost 3-year-long price war, the French telecommunications market...

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