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Dealing with returning jihadists: Is de-radicalisation possible?

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Noel Gallagher, Bryce Dessner and ‘David Bowie is’ in Paris

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'Agent Storm': How a militant Islamist became a CIA spy

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China: New reform set to benefit migrants

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Caged children in Syria and dumpster diving in Ivory Coast

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French local elections: April 21st all over again?

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IN THE PAPERS

Nemtsov murder: 'Calculated political violence'

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Paul Kagame visits UNESCO HQ in Paris

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BUSINESS DAILY

Samsung hopes to win back lost ground with new phones

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A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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Archives

2015-02-26 economy

'We need to constantly renew ourselves', says CEO of Lego

Lego saw a 15% rise in profits in 2014, with sales up partly thanks to the success of the Lego movie. Markus Karlsson speaks to the CEO of the Danish toy maker. Jorgen Vig...

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2015-02-12 economy

Climate change: 'Business as usual is dead' says Philippe Joubert, chair of the Prince of Wales's Corporate Leaders Group

'Business as usual is dead' says Philippe Joubert, former President of Alstom Power, the French energy engineering firm. He is now the chair of the Prince of Wales's Corporate...

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2015-02-05 economy

Falling oil prices offer the opportunity to diversify, says Nigeria's finance minister

Global oil prices have fallen sharply, leading to significant revenue shortfalls in many energy exporting nations, such as Nigeria. For Ngozi Okonjo-Iweala, the country's finance...

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2015-01-29 cyberspace

Eugene Kaspersky: Cyber attacks on critical infrastructure 'just a question of time'

Eugene Kaspersky is the chairman and CEO of Kaspersky Labs, one of the biggest cybersecurity companies in the world. FRANCE 24 caught up with him in Davos. Two months after the...

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2015-01-24 world economy

Sir Martin Sorrell: Brexit referendum would be ‘very damaging for UK economy’

Sir Martin Sorrell is concerned about the outcome of the British general election. Sorrell, the CEO of WPP, the world's largest advertising company, believes that holding a...

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