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Auschwitz, the symbol of industrial-scale extermination

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The voices of Auschwitz in music, film and literature

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In Nazi death camps, 'I asked myself where God was all the time'

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Sir Martin Sorrell: Brexit referendum would be ‘very damaging for UK economy’

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Facebook cracks down on viral hoaxes

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THE INTERVIEW

Colombia's Santos 'convinced' that FARC rebels 'want peace'

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Auschwitz commemorations: 'We must never forget'

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'Snowmageddon 2015': Web users brace for massive snow storm

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'Tsipras’s cumbersome ally'

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A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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2015-01-24 world economy

Sir Martin Sorrell: Brexit referendum would be ‘very damaging for UK economy’

Sir Martin Sorrell is concerned about the outcome of the British general election. Sorrell, the CEO of WPP, the world's largest advertising company, believes that holding a...

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2015-01-23 Davos forum

Jean-Pascal Tricoire, CEO of Schneider Electric: 'France is on a better track'

Schneider Electric CEO Jean-Pascal Tricoire is in Davos at the annual World Economic Forum. Even though he is located in Hong Kong and most of the revenues of his group come from...

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2015-01-22 India

Adi Godrej: New Indian government's actions are 'very positive'

Adi Godrej is one of the many business leaders attending this year's World Economic Forum in Davos. Speaking to FRANCE 24, the chairman of the Godrej Group, one of India's oldest...

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2015-01-22 world economy

Income inequality is 'brake on growth', Oxfam chief warns Davos

The World Economic Forum brings together some of the most powerful - and richest - people in the world. It may seem like an odd place to discuss poverty and growing income gaps....

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2015-01-15 eurozone

'Greece won't leave the eurozone', says former ECB president Trichet

2015 started with celebrations for the eurozone, as Lithuania became the 19th European country to adopt the single currency. But the festivities were overshadowed by crisis...

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