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France's Iliad reaches for T-Mobile

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Air Algerie investigation continues

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Dozens of youths trampled to death on Conakry beach

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Ebola death toll tops 700

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UNRWA official breaks down over Gaza deaths

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Argentina Defaults - Kirchner Cries Foul Over 'Vulture Funds' (part 2)

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Argentina Defaults - Kirchner Cries Foul Over 'Vulture Funds'

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Renault's women drivers ad deemed sexist

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Constitution prohibits Aung San Suu Kyi to run for president

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A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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Archives

2014-07-31 Ukraine

War and Markets, with Steen Jakobsen, Chief Economist at Saxo Bank

There is no shortage of major news events to digest for investors - violence in Gaza, the war in Syria, insurgents advancing in Iraq, as well as tougher western sanctions against...

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2014-07-25 environment

When big companies want to do good

There is much talk of Corporate Social Responsbility and the role of big business in society. Are big companiges better global citizens now than 20 years ago? We asked Bernard...

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2014-07-10 Paris

Gérard Mestrallet, Chairman of Paris Europlace and CEO of GDF Suez

Markus Karlsson talks to Gérard Mestrallet, the head of Paris Europlace, an organization that promotes Paris as an international financial hub. He is also the CEO of French...

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2014-07-12 finance

Dominique Cerutti, CEO of Euronext

Markus Karlsson talks to Dominique Cerutti, CEO of Euronext, at financial forum Paris Europlace which brings together la crème de la crème in Finance.

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2014-07-03 French economy

Horse play: A closer look at a billion euro business

Horse racing and show jumping are often viewed as pastimes for the rich and even richer. But it's also a billion euro industry that includes racing, betting, leisure riding and...

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